Major Sponsorship Boost for Junior Golf in China

Tenniel Chu (left), Annika Sorenstam (centre) and Albert Chiu (right) at the signing ceremony.

Shenzhen, China: EFG Bank has been unveiled as the first Official Partner of the Mission Hills Junior Golf Programme in a deal that sees the Swiss private bank join forces with the Mission Hills Group to extend both parties’ commitment to emerging talent in Greater China.

The partnership was announced during the ninth ANNIKA Invitational at Mission Hills Shenzhen resort in southern China and witnessed by 10-time Major champion Annika Sorenstam.  

The all-girls event is one of more than 50 junior tournaments staged by Mission Hills across its two locations, which span 40 square kilometres and 22 golf courses, making it the world’s largest golf facility.

With its regional headquarters in Hong Kong, EFG Bank has a strong track-record of supporting golf in the region. Hong Kong’s first Olympic golfer, Tiffany Chan – also the first Hong Kong player on the LPGA Tour – is Global Sport Ambassador.

The 25-year-old Chan has received backing from EFG since her junior days through the EFG Young Athletes’ Foundation, which now supports 15-year-old Chloe Chan, a member of the Hong Kong national golf team, and talented show jumper Vincent Capol, also from Hong Kong,

The Swiss private bank is also title sponsor of the EFG Hong Kong Ladies Open for the third consecutive year, taking place from May 10-12 at the Hong Kong Golf Club, a Golf Course Facility Member of the Asian Golf Industry Federation.

Albert Chiu, Executive Chairman, Asia Pacific, EFG Bank, said: “We are delighted to partner with Mission Hills to help develop young golfing talents here in China, adding to our existing efforts to offer aspiring local athletes an opportunity to reach their full potential and hopefully one day represent their nation.  

“We began our golf journey a decade ago, when we met Tiffany, and I am thrilled to see her develop into the golfer and young lady she is today. Through EFG Young Athletes Foundation’s scholarship programme, which is open to all sports, we are pleased to contribute to the development of junior golfer Chloe Chan and show jumper Vincent Capol, who did fantastically at the recent Longines Masters.”

Tenniel Chu, Group Vice Chairman of Mission Hills, said: “Since my late father founded Mission Hills in 1992, it has been our family’s strong desire to grow golf in China and create access to the sport for a new generation of Chinese players. Along the way we have been blessed with the endorsement of golfing legends like Annika and global bodies such as The R&A and the PGA of America.  

“Now we are thrilled to welcome EFG Bank as the first commercial partner of our Junior Golf Programme, an organisation with a proven and like-minded commitment to nurturing talent and whose support will mean more opportunities for more young golfers in China.”

World Golf Hall of Fame member Sorenstam said: “Congratulations to Mission Hills and EFG Bank on this long-term commitment. We all share a passion for growing this great game, especially here in China.”

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