London, England: Henrik Lund has been appointed by Rain Bird as its Golf Area Sales Manager for Eastern Europe.

He will provide customers with sales support related to golf course construction and renovation, as well as distribution of Rain Bird golf solutions within the territory.

Lund has extensive experience of working with stakeholders in the sector, most recently through his role as Export Regional Sales Manager for Ransomes Jacobsen, where he was responsible for business development, equipment sales and dealer management across Scandinavia, the Baltic States and Eastern Europe.

A family man based in Bulgaria, Lund has lived and worked in five different countries and is proficient in seven languages.

Speaking about his appointment, Lund said: “I am delighted to have joined Rain Bird, a brand that course managers consider number one across the world. Efficient, effective water management is high on everyone in the golf industry’s agenda, and something I feel passionate about.

“I am driven by the strong partnerships forged in the sector and look forward to continuing to work with the technical team at Rain Bird Europe and with golf course managers, club owners and general managers, agronomists, irrigation consultants, installers and architects to deliver expert advice, excellent service, and innovative irrigation and water efficiency solutions to clubs across Eastern Europe.”

Didier Genty, Rain Bird’s Europe Golf Sales Manager, said: “At Rain Bird, we are all very excited to have Henrik join our European sales team. Henrik brings a great deal of experience, strong golf industry knowledge, and a real customer driven spirit that will strengthen Rain Bird’s footprint in all markets in eastern Europe.”

Rain Bird is an Executive Member of the Asian Golf Industry Federation.