Orlando, United States: The PGA Show Week schedule has been announced and PGA Professionals, buyers and industry leaders can begin to schedule face-to-face meetings with key brands and top names returning to the PGA Show Floor at the 66th PGA Merchandise Show.
From January 22-25, 2019, the international golf industry’s annual global gathering will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf.
PGA Show Week will begin with the PGA Teaching and Coaching Summit presented by Omega (January 20-21), at the Orange County Convention Centre (OCCC). The 17th Annual PGA Show Demo Day at Orange County National Golf Centre will be on January 22. PGA Merchandise Show exhibits, demonstrations, education seminars, special events and industry presentations will fill out the industry calendar (January 23-25), also at the Convention Centre.
Key brands such as Callaway Golf, Cobra Golf, PING, Srixon/Cleveland Golf, Titleist and Wilson will showcase their newest equipment and technology within a comprehensive Equipment Section at the PGA Merchandise Show – and will be joined by Mizuno and Bridgestone, returning to the Show floor for the first time since 2005 and 2016, respectively.
Golf lifestyle apparel and accessories are also well represented, with companies such as adidas Golf, AHEAD, Antigua, Bobby Jones Apparel, Callaway Apparel, Cutter & Buck, Dunning, FootJoy, Greg Norman Collection, Peter Millar, Polo/Ralph Lauren, PUMA Golf, Summit Brands (B. Draddy, Fairway & Greene, EP NY, Zero Restriction), Travis Mathew and Under Armour anchoring the PGA Merchandise Show apparel section.
In all, more than 1,000 exhibiting companies and brands will build a diverse and comprehensive marketplace within nearly 10 miles of aisles on the PGA Show Floor. A directory of exhibiting companies is updated regularly at PGAShow.com.
The PGA Merchandise Show, first established in 1954, is the largest annual gathering of PGA Professionals and is organised in partnership with the PGA of America, an Executive Member of the Asian Golf Industry Federation.
“The PGA Merchandise Show provides PGA Members and retailers with a strong PGA Show Week agenda and an unparalleled marketplace of the newest innovations to improve the golf experience,” said PGA of America Chief Commercial Officer Jeff Price. “Valuable personal interaction with industry leaders at the PGA Show, coupled with comprehensive education and career programmes, helps to advance the PGA Profession and drive industry business.”
PGA Golf Exhibitions Event Vice President Marc Simon added: “While continuing to offer extensive sourcing, education, networking, buying and business opportunities, the 2019 PGA Merchandise Show will feature a variety of programmes to make planning and executing your PGA Show Week objectives easier than ever.
“On-line planning tools, mobile activations, more efficient floor navigation, customised event recommendations, digital alerts and more will be offered to help PGA Professionals and buyers get the most out of the PGA Show experience.”