Jupiter, Florida, United States: The National Golf Foundation (NGF), the trade organisation that works with every sector within the golf industry, has released its latest member research publication on the United States golf media market: Golf Media – Consumer Engagement.
The NGF’s latest study finds that one in four Americans, 82 million people in total, consumed some form of golf media in 2017. This can include watching tournaments or other golf programmes on TV, streaming live tournament coverage online, visiting golf related websites, reading golf magazines and other sport-specific print publications and listening to golf audio.
The report reveals demographics and details about an abundant and diverse group that’s attractive to media companies, marketers and advertisers.
For example, almost 31 million people watched a golf tournament on TV or read about Tiger Woods even though they never played the game.
Driven by the popularity of golf’s global professional Tours and their star players, television dominates the golf media landscape across all levels of engagement, from non-golfers and casual participants to the most passionate followers of the game.
Live streaming engagement continues to rise, thanks to the increasing presence of digital content and expanded windows of online tournament coverage.
Information in this report is sourced from NGF’s Participation and Engagement Study (PES), a continual (monthly) online tracking study. Data was collected over the course of a year from a total representative sample of 18,000 United States individuals (aged six and above) which included about 2,400 golfers.
NGF’s Golf Media – Consumer Engagement is now available at www.ngf.org
The report is free for NGF members, or at a cost of US$395 for non-members.