Jupiter, Florida, United States: The National Golf Foundation (NGF), the trade organisation that works with every sector within the golf industry, has released its latest member research publication on the US$20.5 billion United States golf travel industry.
The NGF’s Golf Travel Report takes a holistic look at the US travel market, examining golfers who travel and reasons for their trips.
The study delves into what golf travellers want out of a destination, how they plan/research their trips and how much they spend, along with when they play and, ultimately, both where they go and where they would most like to go.
Whether it was buddies’ trips, couples getaways, family vacations, business travel or a solo journey to a bucket-list destination, 39% of adult golfers in 2017 took a trip with an overnight stay during which they played at least one round of golf. A total of 8.2 million golfers played 57.6 million rounds of golf while travelling last year.
“Golf tourism is about the experience, from the product and customer service to the value,” said Bill Golden, the CEO of Golf Tourism Solutions and member of NGF’s Board of Directors.
“The NGF’s in-depth research on the US golf travel market is instrumental to businesses like ours in the industry as we look to connect with existing and new consumers as well as the next generation of golfers.”
More than 1,400 golfers were randomly chosen from a nationally representative proprietary panel and surveyed online for the study, which is intended to help golf businesses and those in the industry better understand the travel habits of golfers and capture more market share.
NGF’s Golf Travel Report is available at www.ngf.org. The report is free for NGF members, or at a cost of US$395 for non-members.