Singapore: Performance54, a global specialist golf sales and marketing organisation, has joined forces with the Asian Golf Industry Federation (AGIF).
Trusted by some of the world’s best-known brands, Performance54 offers a comprehensive service solution, designed to direct brands to increased revenue performance from golf.
Drawing on its team of dedicated industry experts, the organisation offers branding solutions, production and creative services, sponsorship sales, digital activation, public relations and communications and tournament promotion.
“The decision to wholly specialise in golf and bring together like-minded industry professionals has given us a clear insight into all angles of the sport. It is our creativity and specialism that provides our clients new ways of thinking that are practical and can effectively navigate the nuances of the golf sector,” said Jed Moore, Performance54’s Managing Director.
Performance54 has established an admirable presence in Asia over the last few years, working on events and marketing programmes in Singapore, China, Vietnam, Thailand and Malaysia.
The APAC division is a tactical complement to the Middle East, European and US segments of the business, offering a truly global perspective on the current climate of the game.

Moore and his fellow Directors, Matt Selby and Gary Davidson, have represented Tour players, European and Asian Tour Partners, Rights Holders and Tournament Promoters.
Selby said: “As promoters for multi-million dollar events, Performance54 prides itself on delivering more than a tournament, utilising Tour event assets to drive long-term business benefits.
“Reaching and communicating with the golf audience requires a tailored approach. With over 30 years golf specific experience, our people understand the language, media partners and approach to deliver credibility and engagement with the golfing demographic.”
Eric Lynge, the AGIF’s Chief Executive Officer, said: “We welcome Performance54 into the fold as a Full Business Member of the Federation and look forward to working with Jed and his team in the months and years ahead.”
Among the companies with which Performance54 has worked are the Asian Tour, Sentosa Golf Club, Pacific Links, The Els Club Malaysia and Troon, all members of the AGIF.