Kuala Lumpur, Malaysia: MST Golf, the largest retail golf chain in Malaysia, has opened a new flagship superstore along the Federal Highway in Petaling Jaya, Selangor.
A massive undertaking by a company that has positioned itself as the fastest growing retailer in Southeast Asia, MST’s new expansion project covers an area of 15,000 square feet, making it their largest to date.
To add value, the store comes with an Indoor Technical Golf Centre in a two-storey stand-alone building facing the Federal Highway. This translates into more than 1.2 million eyeballs a day.
The new store is part of a 51,000 square foot building, embraced by its sister company, Sports Direct, which absorbs 36,000 square feet, making them by far the biggest sports and golf outlets in Malaysia.
“We are excited about this new development,” said KP Low, Managing Director of MST GOLF, a member of the Asian Golf Industry Federation. “It’s a huge undertaking and we are happy to say that our customers and ilovegolf members can come to a superstore where everything they might need can be found in one place.”
Entering the store, you’re greeted by a well-defined and laid out space with an apparel section on the left, equipment on the right and accessories down the middle.
All the major international golf apparel brands are to be found, while the equipment section features the widest selection of all major brands. Each brand is represented by its own shop concept, highlighting products and technology.
There is also an eight-metre putting green surrounded with a full range of putters and wedges.
There are two club-testing bays, fully equipped with GC 2 launch and TV monitors. Here customers can test any of the clubs and glean analytical data before purchasing.
The footwear wall is in a prominent location in the store and showcases a wide selection of golf shoes on the racks.
There is also a dedicated wall displaying premium golf bags, including M.U. Sports and OUUL – two popular Japanese names, famous for their unique designs and marketed exclusively in Malaysia by MST GOLF.
A walk up to the First Floor brings one to Southeast Asia’s largest indoor golf tech centre for club fitting and services, as well as golf lessons.
This floor, dubbed the Golf Tech Shop, is home to a TaylorMade Performance Centre, Titleist Performance Centre, Mizuno Performance Centre and Ping Performance Centre, with each brand accommodating a fitting bay.
In addition to the four brand performance centres, the Indoor Technical Golf Centre is also the official custom fitting centre for PXG, Honma, Callaway, ONOFF LABO, Yamaha, Miura, Royal Collection and SeeMore, each with its own counter display. There are also two common fitting bays catering for these premium brands.
All fitting bays are equipped with GC QUAD technology, while there is a putter fitting studio with three putting stations, using the Only Green system and comes with a putting surface and adjustable green slope. Lessons are also available here.
Golf professional Sergio Dias, a Portuguese national, is the lead pro who heads the centre and conducts lessons. Professional fitters and club-makers Mark Lennox, Geronne, Nicholas Leong and Azfa Hafiz are on hand to also assist with advice.
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