Englewood, Colorado, United States: Last month has been hailed as a record-breaker for GOLFTEC, the world leader in golf lessons and one of the largest employers of PGA Professionals.
During March the company taught nearly 100,000 lessons worldwide and conducted more than 3,500 fittings, which equated to 32% revenue growth year-over-year compared to the same period in 2017.
The company attributes the strong performance to rapid expansion over the past 18 months, with numerous new locations added in America and internationally. Further, last April the company launched an enhanced club-fitting programme that has had an extremely positive impact on merchandise sales, which rose 100% year-over-year during March.
“When Golfsmith collapsed in 2016 it caused some brief heartburn, as numerous GOLFTEC locations were independently housed within the big-box retailer, but 18 months later we’re stronger than ever,” said Joe Assell, Co-Founder and CEO of GOLFTEC, a Member of the Asian Golf Industry Federation. “The success that we’ve experienced in 2018 is the result of our ambitious company-wide attitude, first-class technology and a team of outstanding coaches who work tirelessly to make our students the best they can possibly be.”
The high output during March is the latest in a string of accomplishments GOLFTEC has experienced. Various high-profile media outlets and organisations, including Fast Company, INC Magazine and the National Golf Foundation (NGF) have recognised the company’s superior innovation and leadership.
In 2017, GOLFTEC was named among the ‘Top 10 Most Innovative Companies in Sports’ by Fast Company, made the Inc 5000 list of the fastest-growing private companies in America and was honoured as one of the NGF’s ‘Top 100 Businesses in Golf’.
Other notable media attention includes Golf Channel, where GOLFTEC coaches will be featured more than 200 times in 2018 in the form of live appearances on Morning Drive, taped features on various shows and digital tips on GolfChannel.com
Conducting more lessons than any company in the world, GOLFTEC’s unique fact-based approach has led to a 96 per cent success rate among students, with the average player dropping seven strokes from their scorecard.
The renowned, global GOLFTEC coaching team is comprised of experienced instructors, the majority of which are PGA Professionals who have taught thousands of lessons. Each goes through a rigorous multi-week certification at GOLFTEC University including continued advanced training to master the analysis of golf swing mechanics, the technology utilised by GOLFTEC and the most productive teaching techniques.
Over the past year, GOLFTEC unveiled a complete brand refresh that included vibrant new in-centre design schemes, updated logo and enhanced club-fitting programme. Additional details include:
• New In-Centre Design & Updated Branding: GOLFTEC’s position as the global leader in golf instruction and club-fitting is reflected in the modern and sleek new in-centre aesthetic and branding. Each revamped and new location offers an inviting and inspiring atmosphere, tailored for total golf immersion.
• Enhanced Club-fitting: An increased focus on component club-fitting, selection and options, ensures students get dialled-in to the best equipment for their unique games. The TECFIT custom club-fitting programme offers an extensive array of component club head/shaft combinations in addition to leading-edge technology and software that combines swing characteristics with ball flight data to help properly identify the optimal equipment for each student.
Singapore: Michael Braidwood, one of the most respected educators on club management in the EMEA region, will be the presenter for the third instalment of the Asian Golf Industry Federation’s Sustainability Series.