Orlando, United States: Women’s Golf Day (WGD), the popular global celebration of women and girls in golf, is returning for 2018 and is set to be the most successful event ever with bespoke support and marketing opportunities for participating clubs.
The one-day event that has reached 46 countries worldwide introduces women and girls to the game of golf and encourages existing golfers to tee it up in the fun and highly inclusive environment using a combination of golf and socialising.
The 2018 event, to be held on June 5, was launched by Annika Sörenstam and is set to engage more women in the game than ever before.
Since the inaugural WGD in 2016, the event has grown exponentially from 485 locations in 28 countries to 711 locations in 46 countries last year. In 2017, WGD’s primary hashtag #WomensGolfDay received more than 15 million global impressions to nearly 10 million users across Twitter and Instagram.
With this base of interest and new, dedicated marketing support for participating golf courses, driving ranges, and retail locations around the globe, the 2018 event is set to make its biggest ever impact on the game.
WGD is calling on golf courses and facilities to sign up for the 2018 event and is offering a limited time early bird offer of US$79 until March 31. When venues sign up via the WGD website they will automatically be given their dedicated event webpage to manage and promote their event. In addition, venues will also be provided with specially designed marketing material, banners and posters to help promote the event and turn potential attendees into long-term users of the facility.
“This year sees a revamped and upgraded website which is much more user-friendly and makes managing your WGD event easier than ever,” said WGD Founder Elisa Gaudet. “We listened to feedback from venues over the last two years and we now have a package that makes organising the Women’s Golf Day event easy by offering marketing support, global recognition and great information on how best to market a given venue to women.”
In addition to the international support for the event from the venues hosting events and the women and girls taking part, Women’s Golf Day counted the sport’s governing bodies, golf club manufacturers, clothing brands, sporting stars and many others among their supporters in the first two years.
“In my 37 years in the golf industry, I have seen very few initiatives so effectively generate interest and enthusiasm among women and girls as Women’s Golf Day has these past two years,” said Steve Mona, Chief Executive Officer of the World Golf Foundation. “It has rapidly become a global movement, where women are coming together, not only to take up our sport, but to network and enjoy the social benefits associated with our game.”
Tokyo, Japan: The Professional Golfers’ Association of Japan, one of Asia’s eldest and most respected sporting organisations, has joined the Asian Golf Industry Federation.