West Palm Beach, United States: GN Media – an affiliate of Greg Norman Company (GN) – has announced that the PGA Tour will join an expanding list of companies partnering with Shark Experience, where the Tour will distribute its live programming to enhance the on-course experience.
The PGA Tour joins a robust list of industry leaders including Verizon and Club Car to deliver unprecedented connectivity, content and customisation to the course through a connected golf car experience.
As part of the new strategic partnership, the PGA Tour will contribute live and on-demand coverage from more than 30 Tour events via PGA Tour Live, as well as all weekend telecasts produced by CBS and NBC Sports.
Golfers in Shark Experience cars will be able to watch PGA Tour events as soon as Shark Experience launches in the spring.
“The PGA Tour is leading the way in growing the game, so partnering with their organisation on our innovative technology was a natural fit,” said Greg Norman, whose Golf Course Design Company is a Full Business Member of the Asian Golf Industry Federation.
“We are aligning with the industry’s best and most innovative companies and are thrilled to have the Tour on board to deliver the programming and content that golfers crave.”
Rick Anderson, Chief Media Officer at the PGA Tour, said: “The PGA Tour is continually looking for avenues to grow the game and share our content. Shark Experience is a perfect example of modernising to move the game forward.”
Leveraging Verizon’s leading 4G LTE network technology, the connected golf cars include a high-definition touchscreen display and built-in speakers with Bluetooth connectivity – all exclusive to golf cars from Club Car, an Executive Member of the Asian Golf Industry Federation.
Golfers will enjoy live PGA Tour coverage and curated content from Verizon, including streaming music via Slacker Radio, live sports and highlights, news and entertainment, Greg Norman golf tips, dynamic yardage information and more.
Shark Experience is currently in pilot and previewed at last month’s PGA Show in Orlando at the Club Car booth.
The new technology will roll out at select golf courses across the United States throughout 2018. In addition to the curated content available at launch, features including hole-in-one technology, food and beverage ordering and Shot Tracer with the promise of more becoming available as the platform evolves.