Scottsdale, Arizona, United States: Troon and Troon-managed facilities have been awarded the ‘Player Development Award’ by the National Golf Course Owner’s Association (NGCOA).
All NGCOA award winners will be recognised at the Celebration and Awards Dinner at the NCGOA Golf Business Conference in San Antonio, Texas on February 8.
The NGCOA Player Development Award is bestowed upon a course, entity or individual, which has implemented true and tested player development programmes, providing effective return-on-investment and an overall welcoming atmosphere for new golfers of all ages.
“It’s an honour to be recognised by the NGCOA for our player development efforts,” said Dana Garmany, Chairman and CEO, Troon, an Executive Member of the Asian Golf Industry Federation.
He added: “We continually challenge our Troon associates to develop who our customers will be five, 10 and 15 years down the line. It’s imperative that we introduce the great game of golf to new players, while making it more fun for existing players.”
Troon’s commitment to growing the game is perpetuated every day at Troon’s corporate headquarters and at Troon-managed facilities around the world.
Troon’s player development efforts are driven both from facility-specific programming and through Troon programmes that provide a duplicable platform for clubs to employ grow the game efforts. Troon’s player development programmes are two-fold:
• Introduce new players to the game and
• Get the players (and occasional players) to play more, enjoy the game and have fun with golf!
“No one can dispute the influence and scope of Troon,” said Jay Karen, Chief Executive Officer of the NGCOA. “But what’s most impressive is how Dana Garmany and his team have leveraged their stature and position to stimulate growth and engagement in our game. We all benefit when Troon introduces thousands of people into golf, and we are grateful.”
Key components to Troon’s player development efforts include, but are not limited to:
• Troon Family Golf
• Troon Junior Club
• Creation of short courses and promotion of nine-hole rounds
• Troon’s new Get Into Golf programme
• Troon Player Development Month
• Troon Women’s Golf Month
• Support of national initiatives, such as PGA Junior League and Drive, Chip & Putt
Palm Beach Gardens, United States: The 2021 Virtual PGA Merchandise Show Week will begin on January 26, with a special Product Preview & Launch Day to spotlight the latest merchandise and services of more than 200 golf manufacturers.