Jupiter, United States: No fewer than 11 Asian Golf Industry Federation (AGIF) member companies have been named in the National Golf Foundation’s (NGF) inaugural list of the Top 100 Businesses in Golf.
This biennial list recognises the successful companies, organisations and associations that are of fundamental importance to both consumers and facilities involved in the game of golf.
With eight different industry segments represented, the US-centric NGF GOLF 100 offers comprehensive insight across all sectors, including apparel and equipment companies, turf equipment and supply companies, course builders and management companies, as well as industry associations, media, retail and technology.
The AGIF member companies that were included are Bayer, Club Car, Greg Norman Company, Hunter, John Deere, Jonas Club Software, PGA of America, Rain Bird, Syngenta, Toro and Troon Golf.
Joe Beditz, President and Chief Executive Officer of the NGF, the only trade organisation that works with every sector within the golf industry, said: “The NGF GOLF 100 is intended to highlight the depth and vitality within the sport. The diverse list of companies and organisations contains not only the well-known brands that golfers see on TV, but celebrates a host of other innovators and influencers throughout various business segments that contribute to golf’s almost US$70 billion impact on the economy.”
Eight distinct weighted criteria were taken into consideration when assessing individual companies and organisations for the NGF GOLF 100.
Financial success was a key component based on an evaluation of annual revenue, overall growth rate and trajectory. Additionally, companies were assessed on their influence throughout the golf industry, their innovations, their prominence and leadership both within the sport and their category, and their contribution to the growth and vitality of the game.
The NGF GOLF 100 is not a ranking, instead grouping selected companies and organisations by sector. Created to give an overview of golf’s commercial breadth in the US, the list recognises the broad array of businesses important to the game.
The NGF GOLF 100 evolved from the NGF’s expertise in research that includes market intelligence in the areas of golf participation, consumer behaviour, course operations, facility development, travel, retail and consumer confidence.
In addition, the NGF has its finger on the pulse of the golf industry through its consulting practice and continuous examination of golf supply, demand and trends that impact the golf businesses.
“As an organisation that works closely with companies throughout the golf business, we have a unique perspective on category leadership and innovation,” said NGF Chief Business Officer Greg Nathan. “Consulting and driving business success is part of our DNA. This is our way to recognise those who enhance golf courses and the experience for golfers.”
The National Golf Foundation in 2019 plans to release an International list of the top businesses in golf that are based or do a majority of their business outside the US.
London, England: GEO Foundation, the international sustainable golf non-profit, and golf marketing and communications agency Performance54, aim to elevate sustainability awareness, action and results across the sport globally.