Singapore: HSBC’s flagship LPGA event will take on a new name in 2018.
Formerly known as the HSBC Women’s Champions, the 11th edition of the event that will be headlined by defending champion and Olympic Gold Medallist Park In-bee will be called the HSBC Women’s World Championship.
To take place from March 1-4, the tournament will return to the New Tanjong Course at Sentosa Golf Club, a Golf Course Facility Member of the Asian Golf Industry Federation.
It will mark the climax of a two-week festival of top-level women’s golf at Sentosa, which will open with the inaugural instalment of the Women’s Amateur Asia-Pacific Championship, a new R&A-Asia Pacific Golf Confederation event played on the same course at Sentosa from February 21-24.
HSBC, a long-time global supporter of golfers at every level, will invite the winner of the 2018 Women’s Amateur Asia-Pacific to play in the HSBC Women’s World Championship.
Off the course, HSBC, with the support of the Singapore Tourism Board, has planned some exciting enhancements at this year’s event to ensure the tournament grows in stature.
There will be plenty of activities, including a Saturday night concert, as well as outstanding food and beverage options for all the family, with a new atmospheric ‘Power Hour’ introduced to take place at the close of play on each tournament day in front of the clubhouse on a bespoke stage featuring leading local bands.
There are also the HSBC-sponsored ASEAN Connects and Women’s Leaders Forums planned for the Thursday and Friday of the 2018 HSBC Women’s World Championship week.
Reigning champion Park, a seven-time Major winner, said: “This event is very special to all of us on the LPGA. I love the name change and it definitely reflects the stature the tournament has achieved over the years. I think it is a really nice link up with the Women’s Amateur Asia-Pacific tournament for the winner to qualify.”
Tricia Weener, Global Head of Marketing Commercial Banking & Sponsorship at HSBC, said: “Our flagship event in women’s golf has evolved at a rapid pace over the past decade, acting as a catalyst for growth of the women’s game in the region.
“The stellar field, tough course and tough qualification criteria have always attracted the best players in the world to Singapore.
“We are immensely proud of the tournament’s history but as a leading sponsor of the game we must continue to evolve and innovate to attract new fans and move golf into a new era. We believe the name change reflects the event’s hard-earned reputation of ‘Asia’s Major’ and the global nature of the event.”
Guy Kinnings, Senior Vice President and Chairman, Golf, IMG, the tournament’s promoter, added: “We are honoured that The R&A has chosen to host the inaugural 2018 Women’s Amateur Asia-Pacific in conjunction with the 2018 HSBC Women’s World Championship.
“It is a real boost for women’s sport in the Asian region and will be a fantastic opportunity for all the amateur Singaporean players to get a chance to compete against the world’s elite amateurs for such a coveted title and a prized place offered by HSBC for the following week in ‘Asia’s Major.”