Cannes, France: International Golf Travel Market (IGTM), the global event dedicated to golf tourism, has announced a growth in buyers attending from long-haul markets.
China, the United States, South Korea and Brazil are all particularly well represented this year, along with the more traditional outbound markets of the United Kingdom, Germany and Scandinavia.
The 20th edition of the event will take place in Cannes from December 11-14 and welcome over 400 international golf tour operators from 50-plus countries to meet with 550 of the world’s golf resorts, clubs and golf destinations.
Over the past two decades, IGTM has travelled to nine different countries, with the first edition held in Fort Lauderdale in 1998, where it welcomed 130 exhibitors and 100 buyers from 16 countries.
Taking place in Cannes, one of Europe’s most glamorous and accessible destinations, this year’s event will also bring together a number of new buyers from the luxury and MICE sector, all with an interest in golf.
Peter Grimster, IGTM Exhibition Manager, said: “We have worked incredibly hard over the past 20 years to ensure we consistently provide the perfect platform for the global golf industry to network and conduct business.”
“Every year we aim to attract new destinations and golf travel businesses to the event, so it is particularly pleasing to see such strong buyer interest, as it will again ensure the 2017 edition of IGTM is another must-attend event.
“With over 14,500 appointments in 2016, last year was a record-breaking year for IGTM. With the state-of-the-art venue in Cannes, we fully expect our landmark 20th edition to reach another all-time high.”