New Jersey, United States: Aquatrols has selected Buffalo.Agency to create and execute a golf-focused marketing programme for the world’s largest manufacturer of cutting-edge soil surfactants and related technologies.
Through a mix of branding, public relations, content development and website optimisation, Buffalo aims to drive top-of-the-funnel awareness and sales of Aquatrols’ products.
The popular Revolution, Dispatch and Aqueduct wetting agents assist golf course superintendents, sports turf managers, landscapers, farmers and other growers in optimally managing soil-water-plant interactions in various agronomic conditions.
The partnership with Buffalo aligns with surging momentum for the Aquatrols brand. Following the recent addition of new team members in key leadership positions, the company has enhanced operations and established a bullish R&D plan.
Early this month, Aquatrols announced a new distribution partnership with SiteOne, the largest wholesaler of turf care products in North America.
“For a half century, Aquatrols has been an industry leader in water management, and maintaining mindshare in modern ways is more important than ever,” said Matthew Foster, Chief Operating Officer of Aquatrols, a Full Business Member of the Asian Golf Industry Federation. “Buffalo’s brand story-telling will clearly amplify our value proposition.”
Rich Katz, Managing Director of Buffalo.Agency, said: “Aquatrols pioneers water and soil solutions used by turf-care experts as required tools of the trade.
“These innovations contribute to golf becoming even more environmentally and economically sustainable.”
Aquatrols is trusted by thousands of golf courses, including hosts of Major championships, the Ryder Cup and other international competitions.
The company is known for its unwavering commitment to educating superintendents about best management practices from tee-to-green and beyond. This thought leadership results in healthy turf, pristine playing conditions, increased golfer satisfaction, revenue generation and overall growth of the game.
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