Singapore: FootJoy has revealed its plan to expand into women’s performance apparel with the launch of FJ Golfleisure.
With the rapid growth of its men’s apparel line after entering the market just four years ago, FJ is expanding into the women’s market with a golf focused line inspired by the women’s athleisure lifestyle movement.
Whitney Trimble, Director of Marketing, FJ Apparel, said: “The rise of athleisure women’s apparel driven by lifestyle changes inspired by fitness and wellness, has led us to develop this exciting range.
“As an authentic golf brand focused on performance golf wearables, we feel there is an opportunity in the market for a golf interpretation of the athleisure lifestyle movement.
“We also believe this is not a trend but rather a lifestyle shift in women’s apparel that needs to be addressed by a brand whose sole focus and passion is golf.”
Timothy Yoong, FJ Regional Brand Manager, added: “We are very excited with the introduction of FJ’s Golfleisure wear in this part of the world. We have had numerous request for this from our many women FJ consumers since we introduced the men’s apparel line.
“The collection is simple yet offers great mix-and-match options that will blend well with an existing wardrobe. The performance fabrics enhances comfort and the designs are fashionably chic that one can wear throughout the day on and off the course.”
FJ Golfleisure features an array of multi-functional silhouettes in comfortable performance fabrics for the active golfer while allowing these styles to also be worn for every day routine.
The range includes performance mid-layers, skorts, shorts, capris, space dye layering styles along with performance shirts and outerwear.
All items are specifically designed for golf while being tailored for the player’s athleisure lifestyle.
The FJ Golfleisure line will be available at selected FJ authorised retailers from February 2017 onwards.
FootJoy is part of the Acushnet company, a Full Business Member of the Asian Golf Industry Federation.