Asian Golf Industry Federation member Titleist showcased its new 917 drivers and woods and new Titleist Pro V1 and Pro V1x golf balls at the PGA Show.
Orlando, United States: The 64th PGA Merchandise Show, the industry’s annual ‘Major of Golf Business’ welcomed more than 40,000 golf industry professionals from all 50 US states and 84 countries around the world.
The 2017 edition delivered exciting product and industry announcements that energised the industry for the New Year.
PGA Professionals and buyers uncovered the newest products, trends and technology from more than 1,000 exhibiting golf companies and brands.
This included 271 companies new to the PGA Show, creating the world’s largest business-to-business golf event, within one million square feet of interactive exhibit, demonstration and meeting space of the Orange County Convention Centre West Concourse Exhibit Hall.
As the world’s largest gathering of PGA Professionals, the 2017 PGA Merchandise Show attracted more than 7,500 PGA Professionals from around the world, a three per cent increase over 2016.
The top five countries (outside of the US) represented in attendance were Canada, United Kingdom, Japan, Germany and Mexico. The top five US states represented in attendance were Florida, New York, Georgia, North Carolina and Pennsylvania.
The 2017 PGA Show was marked by significant industry announcements and product introductions including:
Tiger Woods joining the TaylorMade Tour staff,
Michelle Wie joining Callaway Golf’s professional staff, plus major equipment announcements including Cobra Puma Golf’s King F7 line; PING’s new iBlade irons and Vault series of putters; Callaway Golf’s Great Big Bertha Epic and Epic Sub-Zero drivers and fairway woods; TaylorMade Golf’s new M family of clubs and TP Putter; Titleist’s new 917 drivers and woods and new Titleist Pro V1 and Pro V1x golf balls; Srixon’s new Z-Star and Z-Star XV golf balls, and Cleveland’s RTX3 wedges.
Apparel companies introduced their newest fashions for upcoming seasons featuring bursts of colour and new styles, sports performance fabrics, classic styles and leisurewear with sporty details.
In all, hundreds of thousands of products and services were showcased within nearly 10 miles of Show aisles.
“The energy level and optimism on the PGA Show floor were at an all-time high,” said PGA Merchandise Show Event Director
Marc Simon. “The fact that so many leading companies were launching new products this year, the long list of celebrity appearances, industry insights offered on three live stages, and a strong PGA Education Conference line-up combined to generate an exciting, compelling week.”
Attendees experienced a dynamic PGA Show floor, featuring interactive exhibits, hundreds of vendor show specials and promotions; plus some 47 testing bays at the indoor Equipment Test Centre, a New Product Zone for one-stop shopping of the newest golf merchandise; an Inventor’s Spotlight Pavilion focused on patented products not yet available at retail; and numerous specialty exhibitor pavilions, including a PGA Golf Travel Pavilion, PGA Partners Pavilion, Women’s Accessories Pavilion, New Exhibitor Discovery Zone, and several international exhibitor pavilions.
Nearly 1,000 media from 31 countries came to the PGA Merchandise Show to cover the newest golf products, trends, industry announcements and newsmakers of the game. Golf Channel delivered nearly 20 hours of coverage direct from the PGA Show.