Fairhaven, United States: From FootJoy comes a radical upgrade to the iconic Contour Series line of golf shoes.
Recognised as the best-selling shoe franchise of all time, Contour was created with the singular focus on comfort, and that dedication continues with the latest innovation, ContourFIT.
Building on the successful heritage of the Contour Series franchise, FJ reimagined the entire category from a blank sheet of paper. From the last to the laces, ContourFIT was born from an obsession with comfort so the golfer could experience Comfort That Never Quits.
The new ContourFIT TV commercials focus on one player who just ‘never quits playing’ now that he has his new ContourFIT golf shoes. Some of the people in his life describe how they feel about this constant playing, including his priest and several people from his home course.
To see the spots, please click here: http://www.footjoy.com/contourfit.html
Loyal Contour customers will still experience the same consistent fit and reliability they expect from the Contour franchise, greatly enhanced by significant and noticeable upgrades from top to bottom that result in a lighter, more flexible and more comfortable shoe.
Starting from the ground, the new DynaFlex outsole – engineered with TPU – has been designed to flex naturally with the foot. Each flex groove is strategically placed to provide maximum flexibility and mobility.
Next is the FTF 3.0 midsole – FootJoy’s softest and lightest midsole compound – for underfoot comfort and cushioning while still ensuring the golfer has appropriate lateral support and stability.
Cradling the foot is a newly designed FitBed that is thick, soft and breathable to ensure all day comfort.
The top of the shoe features a new U-throat design to give the player a more generous fit and a new integrated Achilles heel pad that delivers support and comfort while also working with the connected comfort tongue to lock the foot into the shoe for a precise fit.
Finally, the entire package is wrapped in a contemporary take on a ‘contourian’ upper design utilising soft, full grain waterproof leather in the vamp and performance synthetic material in the saddle and quarter that FJ warrants will be 100% waterproof in normal use for one year.
As with all FJ shoes, the customer should expect out-of-the-box comfort with ContourFIT. When properly fit, FJ shoes should never require a ‘break-in’ period and should be enjoyed from the first wear to the last.
“With a very successful category like Contour, the tendency is to implement minor enhancements over the life of the product, but that’s not something we subscribe to at FootJoy,” said Doug Robinson, Vice President, Golf Footwear for Acushnet, a Full Business Member of the Asian Golf Industry Federation. “From the moment a product is created, we start looking for ways to enhance absolutely every detail – from the overall design and materials, to every stitch and groove, to the laces and cleats.
“ContourFIT, while inspired by the Contour Series family of shoes, is dramatically improved over the prior generations and we believe will excite not only the lifetime Contour wearer, but also any comfort-seeker who tries it on for the first time.”
Timothy Yoong, FJ Regional Brand Manager, said: “Remember that comfort is a very important aspect of the game if you want to play well. Comfort ensures your overall well-being during the game and this, in turn, helps provide that sense of confidence as you take each shot or putt.
“The FJ Contour shoes have always provided outstanding in-shoe comfort and this is why it has long been the best-selling franchise we have in the FJ shoe family. The new Contour Fit has now raised in-shoe comfort standards to a new high and this all adds up to a shoe that will provide exceptional value after the many rounds you will have played in them.”