Dongguan, China: Mission Hills Group Vice Chairman Tenniel Chu will be among the keynote speakers at the inaugural LeSports Connects: The China Sports Forum.
Coinciding with LeSports’ celebration of the conclusion of the 2016 Chinese Super League, LeSports Connects is a new, three-day event designed to specifically connect senior, international attendees with the leaders of the new Chinese sports industry.
Meanwhile, it is also the intention to introduce Chinese investors looking for international opportunities whilst also showcasing new, technological innovation and business models.
To be held at Mission Hills Resort in Dongguan from November 28-30, the invitation-only event is a joint undertaking between LeSports, China’s leading Internet-based eco-sports company, and Branded, the Hong Kong-based event marketing agency responsible for the YouTube FanFest and award-winning ‘All That Matters’ conference series.
The Asian Golf Industry Federation is a partner to the event.
The event kicks-off with a golf day for all delegates, followed by two days of conference content focusing on the rapidly growing China sports industry.
Topics of discussion include ‘The China Sports Industry and its Influence on the International Sports Scene’ and ‘The International Sports Industry Turns to China’.
Among the high-profile speaker line-up are former England soccer international Rio Ferdinand, Chinese sports industry leaders from LeSports and Weibo Sports, WWE heiress Stephanie McMahon and ex-Manchester United and Chelsea Chief Executive Officer Peter Kenyon.
Established in 2014, LeSports has quickly become China’s leading internet sports company with a sports eco-system which covers ‘content platform + event management and operations + smart hardware + internet services.’
With rights to over 300 global sporting events and live broadcasts totalling more than 16,000 games per year, including the English Premier League, LeSports houses the largest sports content in China. These also include exclusive rights in China to the Chinese Super League, Wimbledon and Formula 1.