Industry Specialists Enhance Ground-Breaking Agenda at Sawgrass

Syngenta's Jeff Cox will feature on the agenda at the HSBC Golf Business Forum.
Syngenta’s Jeff Cox will feature on the agenda at the HSBC Golf Business Forum.

Ponte Vedra Beach, Florida, United States: An action-packed agenda full of hot topic discussions from within the golf industry has been announced for the 13th staging of the HSBC Golf Business Forum.
With industry leaders including PGA Tour Commissioner Tim Finchem, LPGA Commissioner Mike Whan and the USGA’s Chief Executive Officer Mike Davis set to take centre stage at this year’s Forum, the four core topics of Corporate, Participation, Development and Innovation will be debated and examined by business influencers from inside and outside the golf industry.
With up to five sessions a day on the schedule with topics ranging from ‘Golf in the Olympics – legacy, learning, leveraging future growth’ to ‘Opening Up the World of Golf’ this year’s Forum is shaping up to be the best yet.
The Asian Golf Industry Federation (AGIF) is an Allied Partner to the event that will be held at The Marriott, TPC Sawgrass from November 28 to December 1.
AGIF Executive Members Syngenta and John Deere are among the companies that will be making special presentations.
In one of the participation topics, the LPGA’s Chief Commercial Officer Jon Podany will join Syngenta Ambassador Carin Koch, Syngenta Global Head of Lawn and Garden Jeff Cox and the Swedish Golf Federation’s Gunnar Hakansson to talk about ‘The Economic Value of Increased Female Participation in Golf’.
Under the banner Corporate Topics, John Deere is presenting: ‘Creating Legacies – More than Just a Golf Tournament’ with the PGA Tour’s John Deere Classic acting as a case study with the panellists looking at the importance of partnerships to achieve success.
Also on the schedule are two AGIF Board Members – Pacific Links International President Rudy Anderson and Troon Golf International’s Chief Operating Officer Bruce Glasco.
They form part of a panel that will examine how golf underpins their business models and generates sustainable economic growth. Discussion will centre around the financial motivations behind investment, look at how demand can be enticed and focus on the key metrics behind successful clubs, destinations and business.

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