Singapore: Hilton Worldwide’s Mark Liversidge was one of the keynote speakers at the All That Matters conference.
On day one of the Sports Matters segment at Marina Bay Sands, Liversidge, Vice President, Marketing – Asia Pacific, Hilton Worldwide delivered a sponsorship case study: We Dream Big Dreams. Building Brand Engagement with Team China.
Hilton Worldwide is a Full Business Member of the Asian Golf Industry Federation (AGIF).
A leading global hospitality company with over 4,440 hotels in 97 countries and territories, Hilton Worldwide last year become the Asian Tour’s Official Hotel Partner.
Through the partnership with the Asian Tour, Hilton Worldwide has created a platform to showcase its regional portfolio of hotels ‘that provide the perfect base for the ever-increasing number of golf travellers’.
As part of the partnership, the Hilton Golfer of the Month initiative was launched late in 2015, recognising outstanding efforts of Asian Tour members, who continue to sparkle both at home and abroad.
Liversidge said: “Hilton has a long history of working with sports organisations and our move into golf is the perfect fit for our customers and us as a company.
“Through our golf partnerships in Europe, and now Asia, we are looking to engage with the growing number of golf leisure travellers whilst also supporting the professional Tours to provide them with a home away from home as they travel throughout the season.”
Described as ‘the gateway to the Asian entertainment industry’, the award-winning All That Matters event is a week-long extravaganza celebrating the music, spots and digital industries.
The AGIF is a ‘Supporter’ of All That Matters.