St Andrews, Scotland: Fairmont St Andrews has unveiled a new flexible membership option which can be tailored to fit the needs and requirements of every individual.
Managed by Troon, Fairmont St Andrews has created this new approach so that golfers can decide on every element of their golf membership to control their time at the venue.
With a two-month booking window and on-line portal with a personalised account, free junior membership, spa passes and special member guest rates, there is a tremendous amount of flexibility in this new scheme, which offers 10, 20 and 30-round bundles.
Having already elevated the traditional society or corporate golf day event for 2016, Fairmont St Andrews has now set its sights on golf club memberships. Until now, it has not been possible to become a member at Fairmont St Andrews, but this is set to change with prospective users able to create a benefits package to suit their individual needs.
“We’ve looked hard at why fewer golfers are joining clubs in Scotland and quickly realised that a lack of flexibility was a key fundamental missing from many local options,” said Amy Yeates, Director of Golf.
“As a more modern venue, we’re able to challenge the norms of the more traditional membership approach. Under our scheme, each member has access to control their time at the club, playing from the tees they choose at a time to suit their lifestyle. We’re getting all of the family involved with our junior and youth memberships, too. It’s all about giving golfers the flexibility to facilitate their hobby in a way to suit them not us.”
Thanks to the new on-line portal, on which the tee sheet and operations features have already gone live, everything can be done simply and speedily. Whether it’s joining, renewing or topping up rounds, members can complete the process with ease through their own hub. And it doesn’t stop there.
Booking to play in the next medal, checking future play or arranging a quick, short round is now no more than a few clicks away. Games can be booked well in advance by members, another nod by Fairmont St Andrews to ensuring golfers are able to manage their own hobby time, rather than fitting to a club’s desired tee slots. Adding on member guests, for a special rate, is just as simple.
Golfers can choose from Fairmont’s two championship courses on the 520-acre coastal Scottish estate – the par-71, 7,192-yard Kittocks Course and the par-71, 7,230-yard Torrance Course, initially created by Ryder Cup legend Sam Torrance.
With a choice of tees to play from and a short round format available across the facility, the experience at Fairmont St Andrews can be enjoyed by players of all abilities. With a minimum of 20 competitions and weekly roll up events, players can get the most out of their membership with year-round access, without the use of temporary tees, greens or mats.
The membership benefits extend to the Hotel, with a 25% discount off all food and beverage purchases in Fairmont St Andrews’ extensive dining options, including the St Andrews Bar & Grill. Members can also relax with their friends and family in the Spa, benefiting from four free guest passes.
A membership at Fairmont St Andrews provides the chance to obtain affiliation with Scottish Golf Limited, who manage handicaps, insurance and playing benefits. A full adult member can also sign up any budding golfer under the age of 16 for a free junior membership.
For those between the ages of 17 and 25, a youth membership is on offer from £250 for unlimited golf all year. PGA Professionals can also benefit from similar packages.
With the new adult membership packages starting from £250, Troon – an Executive Member of the Asian Golf Industry Federation – continues to display its ability to create all-new experiences for all golf club member types, increasing the enjoyment of members’ time at their home courses.
By allowing control and easy access to all, Fairmont St Andrews has responded to the need for flexibility as golf develops for the future.
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