Tackling the Stereo-Typical Golf Day Head On

The closing stretch on the Kittocks Course at Faimont St Andrews.
The closing stretch on the Kittocks Course at Fairmont St Andrews.

St Andrews, Scotland: Situated at the ancestral ‘Home of Golf’, Fairmont St Andrews is offering golfers a unique set of challenges to elevate the traditional society or corporate golf day event.
Created by the venue and Asian Golf Industry Federation Executive Member Troon, golfers can now enhance their exceptional golf experience at Fairmont St Andrews with some new twists to freshen up the format.
Tenacious in its pursuit of outstanding service and hospitality, the venue is looking at ways of evolving golf days with different activities to add further fun in the ‘Home of Golf’.
Golfers can hire one of the new fleet of GolfBoards, the thrilling mix of surfboarding on land whilst transporting their clubs around the course. On a similar theme, organisers can invite their guests to enter the ‘hover challenge’ by slaloming through a specially designed route on a hovercraft.
For those looking to share their experiences on social media and save their memories of the course, photo booths can be placed on the first tee as well as in the clubhouse just in case the battery has run low on the smart phone. Furthermore, organisers are now challenged to start the day off right with some light-hearted competition over breakfast.
Strategically placed around the clubhouse are a number of different activities, including the club head speed challenge, fruit smash and the ultimate activity of hitting out to a target in the North Sea.
“This is an exciting time for us at Fairmont St Andrews as we tackle the stereo-typical golf day head on,” said Amy Yeates, Director of Golf. “As a more modern venue in a region steeped in history and tradition, we are trying to set ourselves apart and effectively combine what golfers are really after, flexibility and entertainment. Golf is fun and we aim to offer an experience that is much more than just 18 holes.”
Set on a unique 520-acre coastal Scottish estate, Fairmont St Andrews features two pristinely presented courses – the par-71, 7,192-yard Kittocks Course and the par-71, 7,230-yard Torrance Course, initially created by Ryder Cup legend Sam Torrance.
Remaining consistent to its values for extraordinary tournament service, delivered by the expert team on-site, a golf day continues to include the usual touches with bag drop, full Titleist hire equipment, the fully grassed golf range and tournament scorecard management.
After their game and having sampled the new activities, golfers can relax in the clubhouse and enjoy its stunning views across the town of St Andrews and the Eden Estuary, ideal for an informal dinner enjoying its wide selection of local beers and spirits.
With more than 200 well-appointed guest rooms in the elegant hotel, all featuring an authentic Scottish theme, golfers can stay the night and unwind in the luxurious Signature Spa complete with an abundance of post-golf amenities available to guests including a swimming pool, sauna, steam room, Jacuzzi and relaxation room.

Related Articles

We hope that you enjoy and value the information provided by the AGIF on our website and via our other multi-media channels. As a not-for-profit organisation, the AGIF relies largely upon membership dues to fund its operations. This is especially true during the Covid-19 period. AGIF Membership also has its privileges. In joining the AGIF, you will have the opportunity to publicise your brand and activities and participate in the Federation’s educational events at discounted prices. We welcome you to join the AGIF. In doing so, you will be supporting your brand and the industry. For more information, please see Membership Benefit page.