Kansas, United States: Top professional golfers and celebrities are part of a promotional campaign to thank golf course superintendents for being the unsung heroes of the game of golf.
The promotions consist of television, radio and print advertising that will run throughout the year. The first commercial aired as part of ‘Live from the Masters’ replay on the Golf Channel.
The Golf Course Superintendents Association of America [GCSAA] will have eight more commercials during Masters week.
The 30-second commercials ask golfers to take action. “If you love golf like I do, thank a golf course superintendent,” is the tagline that has helped draw attention to the vital role that superintendents play in providing the best conditions they can for golfers, while protecting the environment and our natural resources.
The new celebrity spot features Justin Timberlake, Charles Barkley and John Elway and also includes Brandi Chastain (USA women’s soccer), Dennis Haysbert (actor and Allstate spokesperson), Jim McMahon (former NFL quarterback), Willie Robertson (Duck Dynasty star) and Larry the Cable Guy (comedian).
A second commercial features Jack Nicklaus, Rory McIlroy, Jordan Spieth, Jason Day, Nick Faldo and Michelle Wie.
The celebrities and top golfers also lend their voices to radio advertising on the ‘Katrek and Maginnes On Tap’ golf show on the Sirius/XM PGA Tour Radio Network, the golf radio programme which features a superintendent interview each Wednesday.
“Golf course superintendents skillfully manage the biggest asset of any golf facility – the golf course, without fanfare. But when giants of the celebrity world and the top players in the game support the work we do, it makes me boastfully proud to be a golf course superintendent for the past 31 years,” said Peter Grass, GCSAA President and a certified golf course superintendent.