St Augustine, United States: WE ARE GOLF – a coalition of the game’s leading associations and industry partners – will once again partner with Topgolf for National Golf Day 2016, offering free golf lessons at the company’s 21 venues in America.
Taking place on Wednesday, May 18, Topgolf is attempting to set a company record for most golf lessons taught in one day. Any guest who visits a location on May 18 will receive a free five-minute golf lesson. Slow-motion video swing analysis through the Topgolf U instructional programme is also available.
“Last year’s partnership with Topgolf engaged thousands of its guests who are not core golfers and may not have been aware of National Golf Day and the impact of the game across America,” said Steve Mona, CEO of the World Golf Foundation. “Through Topgolf, we are able to reach millennials and engage new audiences by showing how golf is fun, young and cool.”
New for this year, WE ARE GOLF will host a ‘National Golf Day Launch Party’ on May 17 at the Hawk ‘n’ Dove on Capitol Hill and Topgolf will serve as a partner, providing giveaways to attendees.
“We are proud to celebrate the golf industry on National Golf Day by offering our guests a fun, free and easy way to improve their swing,” said Topgolf Entertainment Group Co-Chairman and CEO Erik Anderson. “With the recent relaunch of our Topgolf U instructional programme, Topgolf is doubling down on our commitment to help grow the game by exposing our guests to the sport in a high-energy, innovative and non-intimidating atmosphere.”
For National Golf Day’s ninth consecutive year, golf industry leaders will meet with Members of Congress, the Executive Branch and federal agencies to discuss golf’s nearly US$70 billion economy, US$4 billion annual charitable impact and many environmental and fitness benefits.
Throughout the day, participants will share stories about the game’s 15,000-plus diverse businesses, impact on nearly two million jobs across America, tax revenue creation, tourism and ecological value.
National Golf Day in April 2015 was the most successful to date with more than 100 Congressional meetings in one day. Globally, the #NGD15 Twitter campaign eclipsed 37.6 million impressions and reached 19.8 million accounts, including 3.3 million users in a one-hour span.
To join the conversation, visit the WE ARE GOLF social media hub. Use #NGD16 and @wearegolf on Facebook, Twitter and Instagram to show your support for the industry and share why golf is more than a game to you.