Singapore: Titleist says its new NXT Tour, NXT Tour S and Velocity golf balls for 2016 deliver best-in-class performance through new core and cover innovations.
New NXT Tour has been engineered for even longer distance, while new NXT Tour S offers its softest feel yet. New Velocity provides even more powerful distance with a more playable feel.
Every new Titleist golf ball model results from a rigorous R&D process rooted in golfer research and feedback, technological advancements, intellectual property leadership and comprehensive prototype testing and validation.
Titleist’s precision manufacturing process ensures each new model delivers the superior performance, consistency and quality that golfers expect from Titleist.
“At Titleist, our goal is always to deliver the best performing product we possibly can, and what new NXT Tour, NXT Tour S and Velocity represent are the best performing golf balls in their respective categories,” said Michael Mahoney, Director, Golf Ball Product Management at Titleist, part of the Acushnet company, a Full Business Member of the Asian Golf Industry Federation.
“When we look at the results of our extensive robot and player testing, we are exceedingly confident that golfers will experience new Titleist golf ball models that out-perform their competition and deliver on their meaningful performance improvements relative to distance, short-game performance and soft feel.”
More than 34,000 golfers from around the world participated in the white box testing and validation process for new NXT Tour, NXT Tour S and Velocity, with golfers receiving prototype golf balls for on-course evaluation.
Player feedback was then gathered through Team Titleist and shared with Titleist R&D.
Matt Hogge, Titleist Golf Ball R&D’s Director of Product Implementation, said: “Performance can be measured with robots and instruments, but ultimately we measure our performance by the feedback we receive from golfers. And those golfers asked us to deliver an even longer NXT Tour.
“The challenge for R&D was in re-engineering the technology to increase distance while retaining the exceptional scoring performance that these golfers rely on. When you look at the dual core technology of NXT Tour, one of the critical elements is the relationship of the softer inner core to the firmer outer core.
“We’ve increased the size of that softer centre so that by volume it’s about 66 per cent larger. That’s a significant change which allowed us to knock down spin on full shots for longer distance. When you combine that with our thin, soft Fusablend cover, you also get great performance on shots into and around the green, the shots that really matter the most for scoring.”
Of the NXT Tour S, which is available in both White and High Optic Yellow, Scott Cooper, Titleist R&D’s Product Development Manager, said: “Golfers that play NXT Tour S value very soft feel, and they still want Titleist performance.
“They want to hit it long off the tee and have great control around the greens. For 2016, our design goal was to further differentiate NXT Tour S from NXT Tour in terms of feel, while still delivering on those performance expectations.
“With new NXT Tour S, we’ve reformulated the core to be lower in compression so it will feel softer. We’ve also softened the cover by increasing the percentage of the softening agent used in the cover formulation. The cover is soft but it’s also durable, and it’s exclusive to Titleist.
“We call it Fusablend. It’s engineered to be soft and thin, which contributes to the ball’s exceptional short game spin. Unlike thermoplastic urethanes (TPU) which most of our competitors use, our cover feels soft on all shots rather than clicky.”
Meanwhile, Titleist R&D has re-engineered the new Velocity golf ball to deliver even more explosive distance on all full swing shots while providing a more playable feel in the short game.
“The core is the engine of the golf ball. We’ve made the core of the new Velocity even larger – it’s now 1.575 inches in diameter. A larger core means a thinner cover. That combination gives Velocity great ball speed. Add in Velocity’s aero-dynamic package and you have an incredible formula for distance,” Hogge said.
“But this is still a Titleist golf ball – and every golf ball we design is about tee-to-green performance. While Velocity is built for distance in the long game, it also launches high with a steep angle of descent, which helps golfers who don’t generate a lot of short game spin stop the ball close to the pin. The thinner cover also provides a more playable feel. All of these benefits will help golfers feel more confident from tee to green.”
All new models are available in golf shops around Asia from today.
Tokyo, Japan: The Professional Golfers’ Association of Japan, one of Asia’s eldest and most respected sporting organisations, has joined the Asian Golf Industry Federation.