Syngenta Puts Females First at GCMA Conference

Alison Root [far left], Emma Clifford [second left], Carin Koch and panel moderator Gary Firkins. Picture by Golf Business News
Alison Root [far left], Emma Clifford [second left], Carin Koch and panel moderator Gary Firkins. Picture by Golf Business News
London, England: Syngenta Golf Ambassador Carin Koch was among the expert speakers for a keynote presentation and panel discussion on female participation in golf in the United Kingdom at the Golf Club Managers Association [GCMA] Conference.
The European Solheim Cup captain was joined by Rod Burke, Syngenta Marketing Manager Turf and Vegetation Management EAME, as well as award-winning golf club manager Emma CliffordWomen and Golf magazine editor Alison Root and pioneering PGA Professional Alastair Spink to offer practical ideas and solutions on ‘How to increase revenues by engaging new female customers’.
“It was the first time I have attended the Golf Club Managers Association Conference and I was impressed with the enthusiasm among managers to encourage more women to take up golf,” Koch was quoted as saying by Golf Business News.
“We had many conversations at the conference, before and after our presentation, and it is clear that there is genuine momentum at club level in the UK to grow the game and the golf business by attracting more women and families to play.”
Currently, approximately 13% of golfers in the UK are female, compared to 26% in Sweden, according to European Golf Association figures.
However, Sweden is also looking to encourage more women to play and Koch described a Swedish Golf Federation initiative tagged ‘Vision 50:50’ to get more women into club management positions to influence club operations and female and family appeal.
The panel discussion was preceded by a presentation of the findings of Syngenta’s market research report The Opportunity to Grow Golf: Female Participation, offering clubs insights and solutions on how to engage new women golfers.
Clifford, the 2014 GCMA Club Manager of the Year, shared her experience of changing golf club culture and taking a more customer-focused approach to club management.
Root spoke of the UK golf course industry’s urgent need to change, while Spink talked about his successful female group coaching programs at Fynn Valley Golf Club, Suffolk.
Syngenta’s Burke said: “Our market research into female participation has demonstrated there is a genuine interest in golf among women in the UK, as well as the key European golf markets.
“It represents a significant business opportunity and it was pleasing to see so many club managers in the UK recognising this fact and looking to implement change based on customer wants and needs.”
To download a free copy of The Opportunity to Grow Golf: Female Participation, visit www.greencast.co.uk/uk/growing-golf
Syngenta is an Executive Member of the Asian Golf Industry Federation.

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