McIlroy Laces up in the New Nike Lunar Control 4

LC4_M_01_49307Dubai, United Arab Emirates: At more than 120 miles per hour, Rory McIlroy’s golf swing is one of the most powerful on the professional circuit.
His ability to attack the ball with velocity while maintaining control over his swing arc requires strength and a strong base. When it all comes together, McIlroy declares, he’s able to ‘swing within himself’.
This insight played a major role in the development of the Nike Lunar Control 4, which is designed to provide that ultimate base.
“I have been looking forward to wearing this shoe for quite some time. It’s a design I’ve been involved with ever since my first year with Nike,” said McIlroy, who will wear the Nike Lunar Control 4 in this week’s European Tour event in Dubai.
“They give me the confidence needed to maximise power in my swing with reliable control on the ground, especially off the tee.”
Like other Nike Golf designs, the Nike Lunar Control 4 leverages Nike innovations, developed across a variety of sport platforms, to meet McIlroy’s needs – and those of golf athletes at every level of the game.
Dynamic Nike Flywire technology provides lateral support in the mid-foot, while a new, robust external heel counter helps lock the foot in place through McIlory’s swing.
The upper is re-engineered of a lightweight micro-fibre that provides a soft, unrestricted feel. The tongue has been redesigned to wrap ergonomically around the ankle and provide a natural break when walking.
The athletic design of the Nike Lunar Control 4 is highlighted by a Swoosh logo design on the vamp, an iconic aesthetic most familiar in the Nike Mercurial football boot.
LC4_sketch_new_49619The same high-performance outsole and Nike Lunarlon midsole from the Nike Lunar Control 3 continues to offer superior traction and cushioning.
Available in three colourways for men (black/white, white/wolf grey, white/bright crimson) and for women (black/white, white/wolf grey, pure platinum/bright crimson), the Nike Lunar Control 4 will launch on November 27 on nike.com and on December 1 at select retailers.
Nike Golf is a Full Business Member of the Asian Golf Industry Federation.

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