HSBC Renews Global Golf Sponsorship Programme

HE Aref Al Awani, Kyi Hla Han, Tim Finchem, Giles Morgan, Keith Pelley, Martin Slumbers and Guy Kinnings following the HSBC Golf sponsorship renewal announcement. Picture by Andrew Redington/Getty Images
HE Aref Al Awani, Kyi Hla Han, Tim Finchem, Giles Morgan, Keith Pelley, Martin Slumbers and Guy Kinnings following the HSBC Golf sponsorship renewal announcement. Picture by Andrew Redington/Getty Images

Shanghai, China: HSBC has announced the renewal of three key pillars of its global golf sponsorship portfolio and confirmed its commitment to the World Golf Championships-HSBC Champions, the HSBC Women’s Champions and the Abu Dhabi HSBC Golf Championship.
This follows the news earlier this summer that the bank will continue as Patron of The Open Championship.
Giles Morgan, Global Head of Sponsorship and Events at HSBC, made the announcement on stage at the 2015 HSBC Golf Business Forum in Shanghai ahead of the 11th edition of the World Golf Championships-HSBC Champions at Sheshan International Golf Club and against the backdrop of the bank’s 150th anniversary.
Morgan, flanked by PGA Tour Commissioner Tim Finchem; European Tour Chief Executive Keith Pelley; Chief Executive of the R&A Martin Slumbers; Asian Tour Chairman Kyi Hla Han; HE Aref Al Awani, General Secretary of the Abu Dhabi Sports Council (ADSC) and Global Head of Golf at IMG, Guy Kinnings, announced HSBC’s commitment to golf with the renewal of its title sponsorship position of all of the professional tournaments in its portfolio.
Multi-year extension contracts for the renewals of the HSBC Champions, the HSBC Women’s Champions in Singapore and the Abu Dhabi HSBC Golf Championship were all agreed.
Morgan said: “In the last decade we have been involved in 45 tournaments and brought world-class golf events to China, Singapore and the UAE. Today we are re-stating our commitment to golf in Asia and the Middle East.
“Here in China, our flagship World Golf Championships-HSBC Champions event has proved to be the perfect stage for golf in Asia to come of age; in Singapore, HSBC Women’s Champions has become an annual highlight of the LPGA Tour, whilst the Abu Dhabi HSBC Golf Championship has cemented its reputation as the jewel in the crown of Middle Eastern golf.
“We believe today’s announcement represents a major statement of intent as golf prepares to return to the Olympic Games following a 112-year absence. It’s a huge opportunity for the sport and one golf needs to grab with both hands.”
HSBC is one of the biggest supporters of golf worldwide with extensive youth and community programmes in place to underpin its commitment to elite golf.
Commissioner Finchem said: “We are delighted to be here with Giles to announce this excellent news. The World Golf Championships-HSBC Champions is the flagship event in Asia for the PGA Tour and a great example of collaboration with the different members of the International Federation of PGA Tours along with the CGA and IMG to deliver a world-class tournament. We are thrilled that with this five-year extension, the HSBC Champions will be a part of the PGA Tour’s FedEx Cup schedule through the 2020-21 season.”
LPGA Commissioner Whan said: “HSBC is a world class sponsor of women’s golf and it is fantastic to be here representing the LPGA as part of this important announcement for golf globally. HSBC Women’s Champions is one of the best events on our Tour and HSBC’s commitment to women’s golf is unwavering.”
Asian Tour Chairman Han said: “We have been part of the HSBC Champions since 2005 and have enjoyed seeing this tournament grow and establish itself. It is great news that HSBC has guaranteed the future of the only World Golf Championships in Asia.”
Zhang Xiaoning, Vice President and Secretary General of the CGA, said: “We welcome this traditional tournament to continue to take place in China. For a long time, CGA has enjoyed working with HSBC on this tournament and their junior programme and very much appreciate their commitment to golf in China.”
The HSBC Golf Business Forum is taking place at the Pudong Shangri La Hotel in downtown Shanghai gathering the game’s most influential voices and global innovators at the world’s premier golf business event.
 

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