Fairhaven, United States: FootJoy has introduced the new D.N.A. (DryJoys Next Advancement) golf shoe, featuring the most comprehensive feature package ever delivered by FJ.
D.N.A. footwear embodies the most proven elements of the world-renowned DryJoys franchise with new, cutting-edge design and construction methodology.
Offering lightweight support, a secure fit and comfortable performance in every step, D.N.A. has been widely adopted at every level of play, including on the professional Tours around the world. In just three months after the initial launch in February 2014, D.N.A. was the best-selling shoe in golf.
The latest D.N.A. golf shoes feature a new TourLock Cleat System for enhanced performance and traction in all conditions. While maintaining its low profile appearance, the new cleat system significantly enhances retention. Inside D.N.A., an improved SnugFit Tongue conforms to the top of the foot and locks it in place.
Timothy Yoong, FootJoy’s Regional Brand Manager, said: “The key challenge for our Product Development Team was how we can improve on what was already the best-selling shoe. Doug Robinson [Vice President for Product Design and Development] and his team did not disappoint and have delivered yet another winner in every sense of the word.
“A trendy new look with a host of improved features and benefits that have greatly enhanced the comfort and performance of the shoes, the new D.N.A. is probably the best golf shoes on planet Earth right now.”
Key Features and Benefit

•        New clean toe profile preferred by the world’s best players
•        New TourLock Cleat System
  The TourLock cleat system provides low profile, green friendly performance and enhanced retention in all playing conditions.
• The 3D FoamCollar for comfort
  The 3D FoamCollar moulds to your ankle for ideal comfort, fit and support. Locking your ankle in place minimising any movement of the foot – a situation that can lead to discomfort and power-reduction during the swing.

•        Re-Engineered SnugFit Tongue for FIT
  The SnugFit tongue was re-engineered for additional durability. Utilising thin, soft, and breathable materials – including MicroVent technology – in order to properly conform to the top of your foot providing superb fit and an incredibly comfortable in-shoe environment.
•        NitroThin 2.0 TPU Outsole for stability
  The all-new NitroThin 2.0 TPU outsole has been in development for several years, undergoing numerous rounds of testing and technical modifications. The result is a super thin-yet-strong chassis that frames the soft, FTF internal midsole, delivering the perfect combination of rigidity and flexibility for maximum on-course performance.
•        Xtra-Thick FTF™ FitBed for cushioning
  In order to achieve the sleek, low-profile look of D.N.A., the midsole was moved inside the shoe. FTF (Fine-Tuned Foam), a new proprietary cushioning material, is used throughout the interior midsole also known as the FitBed. In order to achieve in-shoe stability as well as premium cushioning, two densities of FTF were utilised – a firmer density for stability around the perimeter of the FitBed and a softer density in the heel and forefoot providing industry-leading in-shoe comfort.

The New D.N.A. will be available from December 1 in seven colours including four BOA Lacing System.
FootJoy is part of the Acushnet company, a Full Business Member of the Asian Golf Industry Federation.