Fairhaven, United States: FootJoy has introduced the new D.N.A. (DryJoys Next Advancement) golf shoe with full customisation through MyJoys programme.
Offering lightweight support, a secure fit and comfortable performance in every step, D.N.A. has been widely adopted at every level of play, including on the professional Tours around the world.
In just three months after the initial launch in February 2014, D.N.A. was the best-selling shoe in golf.
The latest D.N.A. golf shoes feature a new TourLock Cleat System for enhanced performance and traction in all conditions. While maintaining its low profile appearance, the new cleat system significantly enhances retention.
Inside D.N.A., an improved SnugFit Tongue conforms to the top of the foot and locks it in place.
Doug Robinson, Vice President for Product Design and Development, said: “We were faced with the challenge of how to make our most feature-laden golf shoe even better and I believe we’ve accomplished that.
“With influence from our leading Tour players we have upgraded the overall performance of the shoe while giving golfers the ability to add their own personal touch through the myriad of custom options in MyJoys.”
MyJoys currently offers more than 14 million ways of customising ‘the #1 Shoe in Golf’, including exotic print leathers, personalisation, country flags and novelty, MLB and Collegiate logos.
“D.N.A. loyalists have been clamouring for a customisable version of the shoe since its initial launch nearly two years ago, so we’re excited to offer it as a part of our MyJoys Programme,” said MyJoys Marketing Manager, Rita Lepage.
The D.N.A. MyJoys golf shoes also feature three areas of customisable colour and the largest size chart in golf with sizes ranging from 6 Narrow to 16 Wide and 7XW-12, 13XW.
Additionally 12 new micro-fibre leathers will be added to the MyJoys Programme for use on the new D.N.A. – White Silver Sphinx, Black Silver Sphinx, Silver Fluid, White Patent, Blue Metal, Black Metal, Off White, Royal Blue, Platinum, Black, Red.
FootJoy is part of the Acushnet company, a Full Business Member of the Asian Golf Industry Federation.