Palm Springs, California, United States: A survey of FootGolf facilities conducted by the American FootGolf League (AFGL) reveals the new sport is generating millions of dollars in new revenue for courses installing FootGolf.
“For a new sport to produce such a quick rate of return for golf courses is encouraging,” said Harvey Silverman, Editor of This is FootGolf magazine.
“We had a good cross-section of AFGL courses respond – par-three, executive, and championship. The average number of golf rounds played at these facilities is about 30,000; and the average number of FootGolf rounds played is 1,885, nearly 30% from events, outings, and parties. If we project that average over all 445 AFGL courses, about 840,000 rounds of FootGolf have been played so far in 2015.”
Silverman added: “Taking this a step further, we can put a very conservative average spend of US$17 per round – this includes greens fees, cart rentals, ball rentals, and food and beverage. Across 445 facilities, over US$14 million has arrived in the cash drawers of AFGL courses. This is a big boost to an industry that’s been contracting for several years.”
There’s more. The surveyed courses reported an average email database of over 6,400 customers – golfers and footgolfers combined. About 70% have a FootGolf-specific web page, and 95% have a Facebook business page, averaging about 900 ‘likes’.
“AFGL courses have the resources to reach millions of footgolfers and potential footgolfers across multiple channels,” said Silverman.
AFGL President Laura Balestrini said: “This information is what potential sponsors and advertisers want to see and understand about the growth of FootGolf in the United States. In January 2016, FootGolf will be on the world’s stage at the FootGolf World Cup in Argentina.
“FootGolf offers a new way to present brands to a highly desired demographic that has discovered and joined a new sport.”
AFGL founder Roberto Balestrini added: “For golf courses, it is new money. We think the results of our survey can be a decision catalyst for courses sitting on the fence about installing FootGolf. We welcome and support the efforts of all AFGL affiliated courses that are helping our sport grow – everyone benefits.”
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