Singapore: New Titleist 716 CB and MB irons advance the heritage of the PGA Tour’s most trusted blade irons through innovative design and engineering, and a development process driven by feedback from the best ball strikers in the game.
Available in golf shops worldwide from October 23, the irons are included in the latest offerings from Titleist, part of the Acushnet company which is a Full Business Member of the Asian Golf Industry Federation.
The new 716 CB is a modern cavity blade engineered with industry-leading amounts of high density tungsten for Tour-proven shot-making with added forgiveness.
The new 716 MB, inspired and validated by the world’s best shot-makers, is a pure muscle back blade with modern refinements that provides maximum shot control.
“In order to make the best iron product line in the world, you need to satisfy the best players in the world. And many of the world’s best prefer a cavity back or muscle back blade for control and feel,” said Chris McGinley, Vice President, Titleist Golf Club Marketing.
“CB and MB have been among the most played models on the PGA Tour for years, so it’s critical that our R&D team works together with players to deliver a product that performs better and gives them more confidence.”
The most high-tech cavity blades in the game, new Titleist 716 CB irons use extreme high density tungsten weighting to position the centre of gravity low and perfectly aligned at impact for more speed with Tour-proven trajectory and control.
An innovative co-forged construction places high density tungsten low and on the perimeter for added forgiveness in its Tour-proven profile.
“The technology we’ve added to 716 CB puts this iron in a class by itself in terms of MOI and forgiveness, and makes it clearly stand out among traditional blade forgings,” McGinley said.
“The new co-forged construction and addition of high density tungsten weighting gives CB an added kick with unprecedented forgiveness in a traditional blade size.
“716 MB is a throwback to our Forged 680 Series, which our R&D team has really made modern through high-tech CAD modelling, with input from players such as Adam Scott and Webb Simpson. Shot-making is all about confidence, and the way this club looks at address, feels at impact and performs through the turf is what our players who prefer a traditional muscle back blade want.”
Marni Ines, Director, Titleist Irons Development, said: “With this new CB, we are effectively bringing the high-tech construction of our AP2 platform to the cavity back blade category.
“Thanks to our co-forging process, we can now shape the tungsten weights exactly to the perimeter of the club head, which allows us to place the centre of gravity exactly where we want it, low and aligned with the point of impact, for more speed. At the same time we’ve been able to increase forgiveness to a previously unforeseen level.”
Dan Stone, Vice President, Titleist Golf Club R&D, added: “It’s still a shot-maker’s club. It’s still a pretty small blade, but it’s now also a very forgiving club. We’ve never had a Tour player complain about getting more forgiveness. Everyone can benefit from ball speed on off centre hits.”