Birmingham, England: Bernhard has announced the appointment of Diane Whitworth as Marketing Communications Manager.
Based at the company’s head office in the English Midlands town of Rugby, Whitworth will oversee the marketing, advertising and public relations for the company worldwide.
Peter Wood, Bernhard’s Chief Operating Officer, said: “Diane is experienced in international marketing, brand management, PR and advertising. Previously the Head of Marketing and Communications for Trelleborg Automotive, Diane has considerable experience of global marketing campaigns.
“She is a well-qualified professional marketer and her knowledge and expertise will strengthen and enhance our management team and support our sales and distribution network worldwide.”
Whitworth said: “I am delighted to have been given this opportunity. Bernhard is one of the most recognised brands in the industry and I look forward to strengthening this reputation, securing our position as the number one grinding company in the market.”
Bernhard is a long-time member of the Asian Golf Industry Federation.