London, England: Keith Pelley has been appointed as the PGA European Tour’s new Chief Executive Officer, effective this summer. This follows the announcement in November 2014 that George O’Grady would be stepping down from the role.
Pelley has enjoyed an extensive career in the worlds of sport and media. He is currently President of Rogers Media, a media conglomerate in Canada, with responsibility for all lines of the media business, including 51 radio stations, 56 publications, 12 national TV stations plus 42 local stations, 300 digital properties as well as the Toronto Blue Jays, Canada’s only Major League Baseball team.
While at Rogers, Pelley helped orchestrate the largest sports rights deal in Canadian history with the acquisition of a US$5.2 billion National Hockey League rights deal for 12 years to include all media platforms.
Prior to this, Pelley was President of Canada’s Olympic Broadcast Media Consortium where he created and led the media consortium for all broadcast rights holders for the Vancouver 2010 Olympic Winter Games, with responsibility for all production, programming, marketing, sales and sponsorship in the run up to and during the Games.
Earlier in his career he was CEO of the Canadian Football League’s Toronto Argonauts, during which the team won the championship title in his first year of leadership.
David Williams, Chairman of The European Tour, said: “Keith’s proven track record, extensive experience and outstanding leadership skills in both sport and media will be invaluable as we continue to further develop our strategy.
“Throughout the interview process, it was clear that Keith has an unwavering passion for golf as well as a strong grasp of the challenges and opportunities facing not only The European Tour, but the wider game of golf as a whole. He knows the game, respects its history and I have no doubt he will bring an innovative approach to the development of The European Tour on the global stage.”
Pelley said: “I am very honoured to be joining The European Tour as its new CEO at an exciting stage in its development. The Tour already has a highly regarded reputation and I look forward to building on this using my previous experience in both media and sports to ensure it remains at forefront of the game across the globe.
“Throughout my career in North America, it has been a privilege to work with the best sports organisations, athletes, and media assets. I am excited to build on these experiences on the international stage.”
O’Grady, who will continue in the role of Chief Executive until Pelley takes office officially, said: “I look forward to welcoming Keith to The European Tour and ensuring a smooth transition as I continue to develop my new role. I am certain that Keith will bring a fresh and business-focused perspective to the Tour.”