Club Car’s Visage System Proving a Global Hit

Club-Car-Visage-systemSingapore: Club Car, the world’s largest manufacturer of small-wheel, zero-emission electric vehicles, has successfully integrated more than 40,000 Visage systems at over 600 courses throughout the world.
The Asian Golf Industry Federation Executive Member has installed the ground-breaking connected mobile golf information product at many world-leading golf destinations in more than 40 countries; including Gleneagles, home of the 2014 Ryder Cup in Scotland, The Grove, a World Golf Championship venue, The Belfry, one of the United Kingdom’s busiest golf resorts, Quinta do Lago in Portugal and Yas Links in Abu Dhabi.
The market-leading Visage system is designed to provide golf club managers with a successful fleet monitoring tool, while also ensuring the ideal customer experience for the golfer.
Phil Lewin, Director of GPSi Europe, manufacturer and supplier of the Visage mobile golf information system, said: “The Visage system continues to go from strength to strength and as the chosen supplier to some of the world’s leading golf courses, Club Car’s interactive touch screen system now accounts for over 80% of the market within this particular industry segment.
“Visage is much more than a simple GPS tracking system, it is a full-featured mobile golf information system. It can control the motor of the car, it can slow it right down, stop it altogether and send messages to the golfer explaining why this is being done.
“The system continues to change the face of the industry and is why Visage is the number one product for golf courses serious about the safety and enjoyment of the customer.”
The interactive touch screen Visage platform enables an effective two-way communication between the course manager and the golfer, ensuring both are connected at all times throughout the round. The system also provides the capability of limiting golf cars’ access to certain areas of the course, monitoring pace of play and reducing any incidents of damage or theft.
England’s The Grove was the first venue in EMEA to incorporate Club Car’s Visage system into its fleet. Anna Darnell, Director of Golf at The Grove, said: “The Visage system has numerous advantages and fortunately here at The Grove we get to use every aspect of the software. One of the key reasons we went for this system above others was the security management of the fleet and maintaining areas of the golf course.
“You can see all cart history, battery charge and where they are currently situated on the course, enabling management of pace of play, provide protection to areas of the course and helps establish a better understanding of the car’s usage. It’s very easy to communicate to all guests on carts and the tournament software system is used to its full potential to save money on external e-scoring companies, scorecards and cart signs.
“Having the Visage GPS system enabled us to increase car pricing in the first 12 months, with overall revenues increasing by 30% on the previous year. However, it wasn’t just the price that increased revenues but the fact more golfers wanted to use the cars due to the technology on them.”

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