Bloomington, Minneapolis, United States: The Toro Company has launch a dedicated Twitter account with the ultimate aim of delivering information, providing support and connecting with end-users of Toro golf equipment and irrigation solutions.
Golf course professionals that follow Toro will receive turf maintenance and irrigation tips, product news, accessory information, video links, event details, testimonials, content from Toro’s subject matter experts, and much more.
An Executive Member of the Asian Golf Industry Federation, Toro plans to use the popular social media tool as another avenue to provide support to end users that have questions about their products or services.
The use of social media as an impactful communication source has become increasingly commonplace in business and the golf industry.
While The Toro Company has utilised social media platforms like Facebook, LinkedIn and Twitter for years, the new @ToroGolf Twitter feed will be distinctly geared towards providing golf course professionals with relevant content to their needs and interest.
“Today’s customers want to get quick, meaningful and relevant information on their own schedule and often on their mobile devices while they work,” said Bob VandenBoom, Senior Marketing Manager at The Toro Company.
“Twitter, in particular, has proven to be a great tool for connecting with professionals in the field and the launch of @ToroGolf will help drive candid exchanges between Toro, our channel partners and, most importantly, our end-user customers.”