Spectrum Introduces New Director of Marketing

Logo - Spectrum Technologies (r)Illinois, United States: Spectrum Technologies Inc, a leading provider of award-winning plant and turf measurement technologies, has appointed Alicia Gillman as Director of Marketing.
Gillman will oversee the development of diagnostic marketing strategies in alignment with company objectives to drive revenue. In addition, she will spearhead Spectrum’s marketing communications and lead advertising efforts to grow customer relationships.
“I look forward to welcoming Alicia to our team as she brings a wealth of marketing expertise, particularly for the Agricultural Equipment and Telecommunications industries,” said Mike Thurow, President of Spectrum Technologies, a Full Business Member of the Asian Golf Industry Federation.
“Alicia is recognised and well-respected for her passion and enthusiasm throughout the Agricultural and Equipment industries. Her arrival supports our on-going investment in strategic marketing communications and enables us to bring greater focus to target markets and to reinforce our industry leadership with innovative offerings for our customers.”
Gillman previously worked as a business strategy consultant, where she supported a number of clients in the telecommunications, agriculture, equipment, consumer products and advertising industries.
She is best known for her abilities to optimise diagnostic marketing communication programmes.
Prior to working as a business consultant, Gillman held global positions in communications at Deere & Company and marketing at T-Systems International, Inc/T-Tape, Gateway and National Design.
Spectrum Technologies was founded in 1987 by Thurow and is headquartered in Aurora, Illinois.

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