Nike Golf ‘Takes Signature TW ’15 to New Level with Flyweave Innovation’

LOW Nike_TW15_-_Metallic_Silver_37237Bangkok, Thailand: Nike Golf and Tiger Woods have reaffirmed their focus on pushing the sport of golf forward by ‘driving product innovation beyond expectations’.
Symbolic of the modern spirit is the new TW ’15 shoe, Woods’ latest signature golf shoe and the first to feature Nike’s breakthrough Flyweave technology in the upper.
The TW ’15 is the latest collaboration between Woods and Tobie Hatfield, Nike Senior Director of Athlete Innovation. Woods debuted their first project as a prototype at the WGC Bridgestone in 2011. Since then, each iteration of the TW-series has featured a Nike Free-inspired outsole while consistently raising the bar for what athletes should expect from a golf shoe.
Woods and Hatfield say they have raised the bar again with the TW ’15 by integrating Dynamic Flywire into a Flyweave upper with a Nike Free outsole. The result is a golf shoe that provides the ultimate level of stability, fit and flexibility.
“Nike keeps answering the bell every time I want to push the envelope,” said Woods. “The new Flyweave technology provides even more stability and support for my foot, and when you pair that with the Free-inspired outsole, I noticed I can push off the ground better and finish my swing with power.”
Flyweave enables the creation of a one-piece upper that is woven to provide great strength-to-weight support where it is needed most based upon the demands, or movements, of the sport. While strong and supportive, Flyweave is also lightweight and flexible.
Nike debuted Flyweave in a basketball shoe in 2014. Even though the dynamic movements of a basketball player’s feet are different from those of a golfer, both require stability and a natural range of motion.
“Tiger epitomises power,” said Hatfield. “His power starts with natural motion which begins with unleashing the foot from the ground up. Flyweave gives you that flexibility coupled with support.”
Due to the lightweight Flyweave technology and the golf-specific Nike Free-inspired outsole, designers were able to make the TW ’15 some 10 per cent lighter than the previous model.

Pannee Santiwiwatkul [far right] with colleagues at the Bangkok launch.
Pannee Santiwiwatkul [far right] with colleagues at the Bangkok launch.
The shoes were introduced to Southeast Asia during a launch at Bangkok Golf Centre, led by Pannee Santiwiwatkul, Nike Golf Marketing Manager, and Saowaluk Arphabeakbanat, Merchandising Manager.
Available in University Red/Black, Metallic Silver/Black and Black/White, the shoes will be in shops from next month.
Nike Golf is a Full Business Member of the Asian Golf Industry Federation.
 

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