Kansas, United States: Since the days of Old Tom Morris, golf course superintendents have been giving golfers a reason to love their great game. Now, some of the best players in golf – from Jack Nicklaus to Rory McIlroy – are taking part in a promotional campaign to ‘thank a golf course superintendent’.
The tagline will be used in television and radio commercials, as well as 2015 print and online advertising by the Golf Course Superintendents Association of America (GCSAA).
There will even be a sweepstakes to offer golfers the opportunity to win prizes by actually thanking a golf course superintendent.
“It is rewarding to know that superintendents are held in high esteem by golfers of all ages and abilities,” said Rhett Evans, GCSAA Chief Executive Officer.
“When Jack Nicklaus says: ‘If you love golf like I do, thank a golf course superintendent’, it makes all our members around the world feel appreciated and proud of the role they play in providing the excellent playing conditions for this great game.”
Thirty-second commercials will begin airing on the Golf Channel in April, and radio, print and online advertising will run in numerous markets across America, including at the local and regional levels where national advertising will be co-branded to support nearly 100 chapter associations.
One television spot features a montage of clips from Nicklaus, McIlroy, Michelle Wie, Nick Faldo, Rickie Fowler, Graeme McDowell and Matt Kuchar. A second spot features Johnny Miller, Davis Love, Nick Price, Colin Montgomerie, Jason Day and Karrie Webb.
“Golf course superintendents are widely recognised for skillfully managing the biggest asset of any golf facility – the golf course. But when giants of the game support the work we do like this, it makes me boastfully proud to be a certified golf course superintendent (CGCS) for the past 35 years,” said John J. O’Keefe, GCSAA President.
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