London, England: Asian Golf Industry Federation Executive Member Syngenta has welcomed 2015 Solheim Cup captain and leading Ladies European Tour (LET) professional Carin Koch as its first Golf Ambassador.
Koch, who is a multiple winner on the LET and LPGA Tours, will work closely with Syngenta in its on-going support of golf clubs and courses, and its industry-wide initiatives aimed at ‘Unlocking Golf’s True Potential’.
Koch said: “I’ve been impressed with Syngenta’s commitment to help golf clubs and courses gain a better understanding of what current players and prospective customers want.
“I attended the recent launch in London of Syngenta’s golf market research report into female participation, which not only shows what a significant opportunity there is for the industry, but how courses can take simple, practical steps to make their venue more female and family friendly.
“I have two children and we play golf as a family. The solutions in the report and the approach Syngenta is taking, concur with my own thinking and I wanted to lend my support to a cause I whole-heartedly believe in.”
The Opportunity to Grow Golf: Female Participation was published in December 2014 and can be downloaded free of charge from www.greencast.co.uk/uk/growing-golf
A video of the launch event, as well as a series of mini-documentary videos showcasing the work of United Kingdom golf clubs successfully recruiting women and young people to golf, is also available at www.greencast.co.uk/uk/growing-golf
Simon Elsworth, Syngenta Head of Turf & Landscape EAME, who recently hosted Koch on a tour of Syngenta’s turf grass research and development facility in Stein, Switzerland, said Carin would play an important role in Syngenta’s activities.
“Carin has a genuine, deeply-held desire to see more women and girls playing golf, which resonates with the opportunities highlighted by our market research.
“She speaks with passion on issues relating to participation and is a great ambassador for golf. Carin will be joining Syngenta when we present and discuss the results of our female participation report at GolfBIC 2015 [March 16-17, at the Marriott Forest of Arden], and will be an active member of our team, contributing to initiatives and representing the brand.”
Syngenta is one of the world’s leading companies with more than 28,000 employees in over 90 countries dedicated to the purpose of ‘Bringing plant potential to life’. Through world-class science, global reach and commitment to its customers, Syngenta helps to increase crop productivity, protect the environment and improve health and quality of life.