London, England: Asian Golf Industry Federation member Bernhard has entered a new partnership with American-based SubAir Systems.
SubAir produces sophisticated aeration, moisture removal and root zone temperature control systems for natural sports surfaces.
Steve Nixon, Bernhard’s International Sales Manager, said: “This is the perfect partnership for Bernhard and we are delighted with it for several reasons. Plant health is at the very heart of our business, so to extend our ‘above the ground’ care, to ‘below the ground’ makes perfect sense.
“Together we are taking care of the most common issues to groundsmen and greenkeepers – too much water, too little air and unhealthy turf.
“In effect, we can now control two of the three elements that the plant needs for healthy growth.”
Bernhard will look after sales, care maintenance, and after-sales services in Europe, the Middle East and North Africa.
SubAir will continue to design and manufacture the systems and together they will work closely to share the installation and maintenance.
Nixon added: “We are perfectly set up for this marriage with our long history of hands-on customer care, our devoted sales and training teams and our knowledge of tuft health.”
Kevin Crowe, Agronomist and Senior Vice President of SA Systems, said: “This is an exciting move for us to be joining a company with such a strong, world-wide reputation as Bernhard. With their help and support and our combined energy and wisdom we expect to grow our profile in Europe, the Middle East, and Africa and bring our ability to help promote improved agronomic health and growing conditions to all of these regions.”
Many of America’s top professional sports pitches already use the SubAir systems and enjoy the benefits and peace of mind of taking control of their playing surfaces. Gleneagles and Locomotiv in Moscow are the most recent European clubs to install the system.
Executive Chairman Stephen Bernhard said: “This is an exciting time for us and we are privileged to be working with Kevin and his team. We are both companies who pride ourselves on personal attention to customer service and we are confident that we can incorporate SubAir comfortably alongside Bernhard Grinders to produce a total health care environment.”