Titleist Introduces New Pro V1 and Pro V1x Golf Balls

PRO VI and XOrlando, United States: For nearly 15 years, the exceptional distance, scoring performance and consistency of Titleist Pro V1 and Pro V1x golf balls have been making a difference in the games of golfers around the world, from Tour professionals to amateurs of all skill levels and swing speeds.
It was in October 2000 that the original Pro V1 prototype first appeared on the PGA Tour at the Invensys Classic in Las Vegas when 47 players put the ball in play, marking one of the largest pluralistic shifts of equipment at one event in golf history.
In March 2001, just four months after launching to golf shops, Titleist Pro V1 became the best-selling golf ball in the marketplace.
“The launch of Pro V1 was especially significant in that for the very first time the best performing golf ball for Tour players was also the best performing golf ball for all golfers,” said Mary Lou Bohn, Vice President of Titleist Golf Ball Marketing and Communications.
“You no longer had to choose between distance over short-game control or durability over soft feel. There were no trade-offs. Pro V1 delivered total performance.”
Pro V1 and Pro V1x (which launched in 2003) have been the most played golf balls at every level of competitive golf and the best-selling models around the world ever since.
The new 2015 Titleist Pro V1 and Pro V1x models, available in golf shops beginning February 2, are the result of a continuous process rooted in rigorous research and development, technological advancements, comprehensive player testing and validation and precision manufacturing.
Designed for all golfers seeking to shoot lower scores, 2015 Pro V1 and Pro V1x deliver exceptional distance with consistent flight, more short game control and even softer feel from a new, patented urethane elastomer cover formulation, and long lasting durability.
Comparatively, Pro V1 has a softer feel, slightly more long game spin and a penetrating trajectory for a shallower angle of descent for more roll. Pro V1x offers a slightly firmer feel, lower long game spin and launches higher with a steeper angle of descent.
pro_v1_ball_and_cutout low“Golfers often ask us what sets Pro V1 and Pro V1x apart from other golf balls. You can’t just point to one or two things. The difference is everything,” said Bill Morgan, Senior Vice President, Titleist Golf Ball R&D.
“We have more people with more experience designing and making golf balls, the largest intellectual property portfolio and the most sophisticated precision manufacturing processes. The 2015 Pro V1 and Pro V1x are the culmination of all that knowledge and all of that technology.
“The original Pro V1 was revolutionary, no question, but we’ve learned a lot in the last 15 years and these new Pro V1 models are the best we’ve ever made.”
The Titleist Golf Ball R&D team is made up of chemists, physicists, mathematicians, computer scientists, engineers and technicians, as well as PGA professionals and turf management specialists.
Due to their work, Titleist owns the industry’s largest portfolio of golf ball intellectual property with more than 1,000 patents.
Since 2010, Titleist has been awarded nearly 50 per cent of all golf ball patents issued in the United States. There are more than 100 patents that cover the technologies and manufacturing processes for 2015 Pro V1 and Pro V1x combined.

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