AGIF Members Make Their Mark at PGA Merchandise Show

PGA-Show-2015-boothsOrlando, United States: The 62nd PGA Merchandise Show – the Major of Golf Business – brought together more than 1,000 companies and brands introducing new and innovative golf equipment, apparel, accessories and services to more than 41,000 attending PGA professionals, buyers and industry leaders from 79 countries.
Among the 1,000 exhibiting companies and brands, the game’s hottest new companies and established market leaders showcased the latest technology in golf with new product introductions from industry leaders such as Asian Golf Industry Federation [AGIF] members Callaway, FootJoy, Nike Golf and Titleist.
Among other AGIF companies with a strong presence at the Show were Club Car and Garia.
The 2015 edition of the PGA Merchandise Show saw exciting product introductions in every sector of the business, with over 6,600 PGA of America professionals in attendance (a six per cent increase over 2014) and an additional 1,000 international PGA professionals, some 12 hours of live television coverage by the Golf Channel, the highest attended PGA Show Outdoor Demo Day, strong participation in educational sessions and compelling industry presentations to grow the business of golf and participation in the game.
“The PGA Merchandise Show creates an extensive array of opportunities for a growing number of PGA professionals, golf buyers and industry leaders,” said PGA of America President Derek Sprague. “The PGA Show’s continued growth and support from all of the major brands, coupled with the energy and enthusiasm we saw throughout the week, is a terrific start to 2015.”
The PGA Merchandise Show covered one million square feet of interactive exhibit and demonstration space in the Orange County Convention Centre West Concourse Exhibit Hall.
More than 200 exhibitors were new to the PGA Merchandise Show in 2015.
PGA-Show-2015-aislesPGA of America professional attendance grew by six per cent, while overall industry attendance increased by one per cent to total more than 41,000 PGA professionals, retailers and industry leaders from all 50 US states and 79 countries.
The top five countries (outside of US) represented in attendance were Canada, United Kingdom, Japan, Korea and Sweden.
PGA Worldwide Golf Exhibitions Senior Vice President and General Manager Ed Several said: “As ‘The ‘Major of Golf Business’ for our global golf industry, the 2015 PGA Merchandise Show was a tremendous start to the new year and a valuable way for our community to meet face-to-face to be inspired by each other and make a positive impact on the growth of the game and the industry.”

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