Carlsbad, United States: Callaway Golf Company has announced the impending release of the new Chrome Soft Golf Ball.
“It’s a product that will completely redefine golf ball performance and change the category,” said a spokesman for Callaway Golf, a Full Business Member of the Asian Golf Industry Federation.
Chrome Soft is the only ball that has the new proprietary SoftFast Core with low compression and the Tour Urethane cover.
The Callaway spokesman said: “This leads to low spin off the tee for incredible ball speed and distance, a low 65 compression to compress the ball on iron shots for incredibly soft feel, and excellent control for aggressive shots into the green.
“With Chrome Soft, golfers no longer have to choose between great feel and hitting the ball farther.”
To support the product introduction, the company launched this webpage cmp.callawaygolf.com/chrome-soft along with a suite of original content, including:
This Chrome Soft product video – youtu.be/5Ec8lmVj904
And this new episode of Callaway Talks – youtu.be/Yjmp8q7jNbc
Chrome Soft will be available at golf retailers and on callawaygolf.com on January 16, 2015 for US$37.99 per dozen.
Birmingham, England: The PGA of Great Britain & Ireland is inviting all those who work or volunteer in golf to join its new membership groups – the Business Management Group and Club Volunteer by PGA.