Beijing, China: Reed Guanghe Exhibitions (Reed Guanghe) and the China Golf Association (CGA) will launch the Asia Golf Congress next year, in partnership with the PGA of America and supported by a host of industry heavyweights, including the Asian Golf Industry Federation (AGIF).
Also lending their support are the Golf Course Superintendents Association of America (GCSAA), GCBAA, ASGCA and The R&A.
Josephine Lee, General Manager, Reed Guanghe Exhibitions, said: “We’re delighted to partner with the China Golf Association and PGA of America to co-produce the Asia Golf Congress next year and make a real splash in the region’s golf market.
“We hope that the Congress can deliver substantial trade-boosting qualities with a focus on the one2one aspect of the event, an already proven platform for Reed Exhibitions. We want to elevate the profile of Asian golf worldwide by bringing together the most influential and best-known personalities and brands in the golf trade together to learn from one another and do business.”
Tim Trinka, President of the AGIF, said: “For a long time Asia has been crying out for a properly organised industry gathering at which the pressing issues that face the industry can be addressed. The AGIF congratulates Reed Guanghe Exhibitions on its foresight in launching the Asia Golf Congress.
“The AGIF and its members also look forward to contributing to this timely undertaking and to ensuring that it becomes an event of major importance on the Asian golfing calendar.”
The Asia Golf Congress will deliver one2one business meetings, comprehensive education and hands-on demonstrations and is designed to fill a void in the golf exhibition landscape with an innovative event created by the industry, for the industry.
The launch of the Asia Golf Congress is part of a broader move by Reed Guanghe, beginning in 2015, with the CGA and the PGA of America, to strategically reposition the China Golf Show and the Asia Golf Show.
The repositioning will split the merchandise and golf course construction/maintenance sectors into separate shows, two per calendar year for the merchandise sector and one for the construction/maintenance sector, along with the new Asia Golf Congress.
Reed said all of the changes are in response to the needs of Asia and China’s golf industry to develop standalone identities for the golf merchandise and golf course construction segments.
The Asia Golf Congress, also sponsored by Mission Hills Group, will launch in November 2015 at the world’s largest golf facility – Mission Hills in Shenzhen.
It will provide structured one-to-one business meetings as well as professional education opportunities, networking events and practical demos for trade professionals involved in the golf course industry.
The Congress will comprise four core elements combined to present a comprehensive and value-laden experience.
The one2one Summit is an efficient and effective way to facilitate business meetings between buyers and suppliers. A number of education seminars will feature renowned professionals in the golf industry presenting the latest creative solutions for the Asian golf course market.
The event will kick-off with a Welcome Reception at which a ‘Who’ s Who’ of the Asian golf industry will be present.
The Congress also includes the third edition of the Turf Science Academy which features hands-on product demonstrations and presentations.
The Forward Golf Industry Forum will host its ninth edition alongside the Asia Golf Congress in 2015 within the same week.
On site at the congress will be a plethora of leading global golf organisations, including the CGA, the PGA of America, GCSAA, GCBAA, ASGCA, The R&A and the newest partner AGIF.
Each organisation has already committed to designating highly respected leaders in the industry to serve as keynote speakers and panel moderators.
Participants will include golf course owners and developers, golf course operators, club managers, master-planners, architects, golf course builders, financial institutions, investors, maintenance equipment manufacturers, irrigation contractors, golf industry executives and real estate professionals.
Birmingham, England: The PGA of Great Britain & Ireland is inviting all those who work or volunteer in golf to join its new membership groups – the Business Management Group and Club Volunteer by PGA.