Fairhaven, United States: What began in 2004 with a few shoe styles, personalisation and colourful leathers has evolved into a global programme with more than 14 million ways of customising the self-proclaimed ‘Number One Shoe in Golf!’
To commemorate 10 years of custom shoes, FootJoy is introducing its Premier line of leathers to the MyJoys programme.
The Premier category allows customers to design their shoes to include the finest Snake and Lizard print Italian leathers. Available in a bicycle toe pattern in cleated FJ ICON and FJ ICON Boa styles, as well as the spikeless FJ Professional, the Premier line offers black, brown and red snake prints in addition to pearl and charcoal lizard print leathers.
Since FootJoy’s custom MyJoys programme was introduced in 2004:
• 184 different leathers have been introduced
• Shoes have been shipped to 53 countries
• 67 different shoe upper patterns have been available
• 2,980 logos have been used
• Each pair has been made from scratch
Today, golfers can choose from 23 different upper patterns across cleated and spikeless outsoles on the largest size chart in golf. Sizes range from four extra narrow to 17 extra extra wide – which equates to 138 different size options. Consumers even have the opportunity to order different sizes for each foot, if necessary.
Customisation options, including choices in leathers, continue to evolve on a regular basis. Currently, MyJoys offers 21 smooth leathers in a wide variety of colours, three metallics, 20 limited edition animal prints (blue iguana, lilac lizard, banana croc) and 10 patent leathers.
In addition, golfers can personalise their MyJoys shoes and choose to add a name or message up to six characters in length and can select from a library of logos, including 114 novelty logos, 90 country flags, 45 collegiate logos and all 30 MLB logos.
All personalisation is embroidered on the shoe for a premium appearance and maximum durability.
“MyJoys enables FJ to uphold its commitment of creating golf shoes for every type of player,” said Rita Lepage, MyJoys Marketing Manager.
“No matter what you’re looking for in golf footwear – whether it be men’s or women’s, cleated or spikeless, a size that’s difficult to find, a way to support your favourite team or a truly unique colour combination – you are likely to find it in the MyJoys custom programme and our constantly evolving menu of custom options.”
FootJoy is part of the Acushnet company, a Full Business Member of the Asian Golf Industry Federation.
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