Lake Como Showcase for Troon Golf

The clubhouse at Tony Jacklin Casablanca.
The clubhouse at Tony Jacklin Casablanca.

Milan, Italy: Asian Golf Industry Federation Executive Member Troon is showcasing its industry-leading collection of facilities at this week’s International Golf Travel Market (IGTM).
A firm fixture in the company’s business calendar, Troon, and 14 of its world-class venues, are once again exhibiting at the world’s premier golf travel event to the large contingent of international tour operators and buyers who have assembled for the annual gathering in Lake Como.
The three-day exhibition represents a unique networking opportunity for the market-leaders, allowing company delegates the opportunity to showcase its extensive array of high quality services and reaffirm the way in which its consistent delivery of playing surfaces and customer interaction provide reassurance to Tour Operators and their customers universally.
Not only is the event providing Troon with the ideal platform to showcase its management services, but it is also a chance for individual venues to present the unique features of their facilities.
Demonstrating the breadth of golf on offer within the portfolio, prestigious venues from eight countries including the United Arab Emirates, United Kingdom, Spain, Morocco and Egypt are being represented.
Ian Bulleid, Director, International Sales and Marketing EMEA, said: “IGTM represents the perfect platform for Troon and our portfolio to demonstrate the wide-ranging attributes of each venue, enabling delegates to instill confidence and trust with business partners from key target regions in the focused appointments.
“Troon is able to develop opportunities at some of the newest and most exciting destinations in the world through the reputation of the collective, founded on delivering quality golf experiences. Operators can be confident in the packages provided by all Troon venues, which also encompass the ideal business proposition, including exemplary course conditioning, consistent high levels of customer service, unmatched amenities and considered pricing strategies.”
Troon continues to enjoy a unique insight into the global footprint of golf, with the international division benefitting from on-going growth to manage operations at 41 properties in 16 countries.
IGTM represents part of Troon’s over-arching strategic commitment to the travel trade, with significant investment across all forms of print and digital media and strong marketing partnerships with other market leaders.

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