Shanghai, China: British company Huxley Golf is expanding in Asia with the launch of Huxley Golf China.
This strategic decision reflects a significant opportunity for business growth, reflecting increasing interest in the game of golf throughout China, said the company.
Keen golfer and businessman Song Tan has been named as Chief Executive Officer of Huxley Golf China. He will be assisted by his partner and Chief Administrator Chris Huang.
The company, which will be based in Shanghai, aims to reach both the commercial market with its bespoke designed and installed all-weather greens, tees, practice nets, pathways and lawns, as well as the domestic market with smaller and modular greens and portable practice nets.
Where land is at a premium they will enable those who live in apartments without private gardens to practise at home. A 20 x 30 foot (6 x 9 metre) outdoor green and an indoor putting green measuring 15 x 15 feet (4.5 × 4.5 metres) have been installed near Shanghai for demonstration purposes.
Tan said: “It’s extremely satisfying to see interest in golf here in China surging and making us one of the biggest emerging markets for the sport. As a golfer myself, I know that our hot and humid conditions sometimes make it difficult to get out on the course. This is why I firmly believe that Huxley Golf’s premium quality all-weather surfaces will be of huge interest to a wide range of customers, from golf courses, teaching establishments and hotels to people like me who like to practise at home.
“I find the surfaces extremely realistic with true ball roll and speed characteristics, yet no maintenance is necessary to keep them in excellent condition.”
Paul Huxley, Director of Huxley Golf, revealed that discussions had been taking place for some time before being able to make this announcement. “The timing had to be absolutely right and we knew we had to work with a successful and driven business partner to establish our first base in China,” he said.
Huxley Golf provides premier all-weather surfaces for golf around the world. Clients include training and coaching establishments, golf resorts, ranges and academies as well as many well-known golf courses.