Dubai: Dubai will play host to the Asian Tour’s final event of 2014 in December.
Mohamed Juma Buamaim with Kyi Hla Han.
A welcome addition to the city’s growing portfolio of world-class events, the Dubai Open, as the tournament will be called, is being promoted and organised by golf in DUBAi, the masterminds also behind the Omega Dubai Desert Classic, the Omega Dubai Ladies Masters and the MENA Golf Tour.
As part of a three-year agreement with the Asian Tour, ‘golf in DUBAi’ will manage all aspects of its end-of-year spectacular.
The landscape of Dubai has changed dramatically since the city first hosted an international golf tournament – the Omega Dubai Desert Classic – in 1989, and today the sport has become a key component of Dubai’s ambitious drive to host 20 million visitors annually by 2020 – the year the city will host the World Expo.
Talks with prospective sponsors and different Dubai golf clubs are at an advanced stage and ‘golf in DUBAi’ will soon announce the venue and dates of the newest Asian Tour tournament in the city.
“The arrival of the Asian Tour is very exciting news for all of us in Dubai and we are extremely confident of delivering the event in sync with Dubai’s reputation as an ideal golfing destination,” said Mohamed
Juma Buamaim, Vice Chairman and CEO of Golf in DUBAi.
“We feel honoured that the Asian Tour has placed its trust in us and we will strive to deliver a memorable week for its members and the UAE fans. Events like this will continue to strengthen our strong historical ties with Asia.
“Dubai’s economy benefits both directly and indirectly from golf tourism, and there is a positive synergy between golf and the key tourism sectors. Golf is just one of the many reasons that people visit Dubai to savour the experience of playing on courses of international standard,” he said.
Asian Tour Chairman
Kyi Hla Han said: “With so many prestigious tournaments, in particular the Omega Dubai Desert Classic, happening there, the city is ideally placed to capitalise on its unique position as a diverse and high quality golfing destination.”
